Fast, Flat and Free

Published on Nov 18, 2015

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PRESENTATION OUTLINE

Fast, Flat and Free

27 Steps to Your Online Marketing Strategy
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The Big Picture

The 9 Areas

The 27 Steps

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1. Know why they should choose YOU

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2. Create a welcome video that positions your expertise

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3. Make your online presence 20% personal

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4. Be the best in the world at something

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5. Share your expertise in multiple formats

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6. Blog every week

7. Create a social influence strategy

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8. Know where your market hangs out online

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9. Connect your blog to social media

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10. Identify your ideal customers

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11. Answer their questions and solve their problems

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12. Create specific solutions for them (even if it excludes others)

13. Who wants (not only needs) your products?

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14. How do you know? Keep asking them

15. What else do they want? Give it to them or refer to others

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16. Who has your customers before you?

17. Create partnerships with key influencers

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18. What would you do if you were at the centre of your tribe?

19. Plan a buying sequence (starting with free)

20. Offer products at different price points

21. Get their e-mail address and keep in touch

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22. Know their most common objections

23. Explain why they need you now (more than ever before)

24. Answer their questions on your Web site

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25. Identify key influencers in your network

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26. Make your strongest relationships even stronger

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27. Create compelling experiences to stand out from the crowd

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