PRESENTATION OUTLINE
DIED IN RUSPER, WEST SUSSEX, ENGLAND
HE WAS AN ITALIAN BUSINESSMAN AND FASHION DESIGNER
FOUNDER OF THE HOUSE OF GUCCI
STARTED OUT SELLING LEATHER BAGS TO HORSEMEN IN THE 1920'S
HE RAPIDLY BUILT A REPUTATION FOR QUALITY
HIS ONE MAN BUSINESS SOON TURNED INTO A FAMILY OWNED BUSINESS
IN 1951 HE OPENED A STORE IN MILAN
WHEN GUCCI DIED, ALDO AND RODOLFO FURTHER EXPANDED THE COMPANY TO NYC
FILM STARS STARTED WEARING HIS DISIGNES
THE COMPANY PROSPERED THROUGH THE 197O'S BUT THE 80'S WERE MARKED WITH FAMILY DISPUTE THAT BROUGHT GUCCI TO THE BRINK OF DISSASTER