Start with your name and the name of your project. In some cases, a presentation will start with an attention-grabbing opening, an anecdote, a dramatic stat or fact, or a question for the audience. These devices help to engage the audience, grab everyone's attention, and establish your confidence as you get going.

Explain what the project/product/service actually is. What does it do? How does it work in very simple terms. This could be a short "elevator pitch" summary of your project so that people know exactly what project you're pitching.

Explain why this product/service is needed and provide some context for your project. Why is the problem worth solving?

Make clear who this project/service/product is aimed at. Is it for a particular geographic audience, or a particular demographic group? Or is it for people with a particular interest (i.e. a psychographic?) Or maybe it's for people who have a particular problem or a certain need. Make clear who you are building this product/service/project for so that it's clear who will benefit from it.

How will people find out about this product/service/Web site/project? Mentioning vaguely that you'll use social media to get the word out is generally not sufficient. It's important to explain how you'll raise awareness for this in a marketplace that is increasingly cluttered with all sorts of new apps/sites/products/services launching every day. What techniques/tactics/tools will you use, or how will you go about taking advantage of existing or new platforms to reach your intended audience? How will you measure progress in reaching your audience? What will success look like in reaching your audience? What are key metrics/performance indicators that you'll be assessing as your project moves forward?