Facebook vs. Linkedin
Published on Dec 10, 2015
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
"LinkedIn is a professional network, which has monetized its connections through its tremendous power as a corporate recruitment platform. With around 160 million members (mostly professionals in their 30s and older), LinkedIn has become the “virtual rolodex” for business people. When I meet someone professionally and I don’t get their business card, the most likely way for me to locate them is to find them on LinkedIn."
TOP LEVEL EXECUTIVES
MIDDLE MANAGEMENT
ENTRY
linkedin for business
- Networking
- Keeping in Touch
- Co-Worker Networking
Photo by Robert S. Donovan
"Facebook is designed to let people share and communicate. Its design is based on the principle that people like to communicate with each other, so all its features and capabilities are built around “hyper sharing.”
ON AN AVERAGE DAY
WHY FACEBOOK?
- 41% of B2B companies that use Facebook for Marketing a Cust
- 93% of business buyers believe all companies should have a social presence
facebook for business
- Thought Leadership
- Lead Generation
- Feedback
- Advertising
- Increase Visibility
differences
Photo by Rachid Lamzah
Differences in useage (US)
- 55 Million Users on LinkedIn
- 155 Million Users on Facebook
- 326 Million Minutes Spent Monthly on Linkedin
- 53.5 Billion Minutes Spent Monthly on Facebook
USERS AGE 35+
focus
Photo by Calidenism
focus
- Facebook- Memories & Connecting
- LinkedIn- Brand & Career Building
time
Photo by ✿ SUMAYAH ©™
time
- Facebook- Time Distraction
- LinkedIn- Time Investment & Resource
content
- Facebook- Short Form, Casual Content, News
- LinkedIn- Blog Posts, Careers, Brand Updates
news
Photo by ginnerobot
news
- Facebook- Trending Topic, General News
- LinkedIn- Personalized News, Pulse, Industry
