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FACEBOOK MARKETING

Published on Jan 19, 2016

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PRESENTATION OUTLINE

1.

FACEBOOK MARKETING

PART 2: How Facebook Works
Photo by Chris Smith/Out of Chicago
2.

HOW FACEBOOK WORKS

You can't market on it unless you understand it
Photo by Lee Bennett
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THE NEWSFEED

This is what Facebook is all about
Photo by shannonpatrick17
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IT CONNECTS US

Keeps Us Up To Date & Current
Photo by I_am_Allan
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MAKING IT WORK

Engagement is created on the newsfeed
Photo by Fernando Stankuns
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KEEPS US COMING BACK

The newsfeed is WHY we keep coming back
Photo by onkel_wart (thomas lieser)
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& how we view the newsfeed

mobile devices are driving facebook usage
Photo by Richard, enjoy my life!
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FAN PAGES

Business Pages on Facebook
Photo by mkhmarketing
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FAN PAGES

Fewer people engage on Fan Pages
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Do You Need

A Fan Page?
Photo by Ricky-Lai
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DEPENDS ON YOUR STRATGEY

2 Strategies for Marketing on Facebook
Photo by onkel_wart (thomas lieser)
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1: Personal Profile Marketing

Photo by oskay
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2. Fan Page Marketing

Photo by ☼Ourania2005
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Fan Pages

Get less than 10% organic reach
Photo by Chrismatos ♥90% OFF, sorry
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It's Not Free Anymore

Fan Pages are basically Pay for Play
Photo by mynameisharsha
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A Fan Page should only be used if you're running a campaign to build an email list, create awareness, or sell a product/service.

Photo by medically_irrelevant
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Fan Pages require use of the Power Editor, creative Copywriting and Visuals

Photo by DELLipo™
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Using Fan Pages is a more Advanced Level Technique

Photo by Jason A. Samfield
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Personal Profile

Marketing on Facebook
Photo by Kevin N. Murphy
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Online Database

Your Personal Profile on Facebook is
Photo by sidewalk flying
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ARE HERE

All of your Personal Networks
Photo by ||-SAM Nasim-||
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Scale your Relationships

Facebook help you
Photo by wader
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Spheres of Influence on FB

  • Initial Family
  • Extended Family
  • Close Friends
  • Distant Friends
  • And everyone else in-between
Photo by ||-SAM Nasim-||
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The Platform

How Facebook Works
Photo by stef_dit_patoc
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The Algorithm

How Facebook Creates Engagement
Photo by Mars P.
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You have to understand the Algorithm for Marketing on Facebook

Photo by kevin dooley
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The Algorithm

Decides what you will see in the newsfeed
Photo by vasta
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It decides what you will see in your newsfeed based on your past likes, shares, and comments.

Photo by avlxyz
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Up to 1500 Posts

Average Facebook User Can Recieve
Photo by Eva the Weaver
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300 Posts

The Algorithm will limit posts to 
Photo by Leo Reynolds
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Facebook uses the Algorithm to keep the most engaged and viral posts in the newsfeed

Photo by qnibert00
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The Algorithm will pull viral posts to the top of the feed throughout the day

Photo by Joe Shlabotnik
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A marketer has to use the Algorithm by creating posts which create engagement

Photo by pennstatenews
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Posts with higher engagement will get seen by more of your Friends/Connections on Facebook

Photo by Ralf Heid
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Posts With Little Engagement

Will be seen by fewer people...
Photo by jurvetson
36.

Next

Learn strategies that create engagment

George Cuevas

Haiku Deck Pro User
http://www.agentredefined.com