Facebook Essentials
Published on Feb 10, 2016
This is created for entry level Facebook for business users
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Facts and Stats
- Created in 2004 by Mark Zuckerberg
- Launched from a college dorm at Harvard University
- Originally for college students only
- 100,000 businesses had pages by 2007
- Facebook IPO happened in 2012
- Facebook Live 2016
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Facebook allows your business to be available to people
on a trusted, popular platform, where they see “real”
people (their friends, family or colleagues) interacting with
you and your brand
Photo by dullhunk
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Facebook Page
an extension of your business
Facebook Pages
- Connect with your audience
- Are discoverable
- Share info and messages
- Host conversations and engage your community
- Are measurable
- Give your brand a voice
Facebook Pages
- Connect with your audience
- Are discoverable
- Share info and messages
- Host conversations and engage your community
- Are measurable
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Audience
Photo by Thomas Hawk
Build Audience
- Current customers
- Invite friends
- Supporters
- Share your page
- Who is most likely to become a customer
Facebook Content
- Authentic
- Consistent
- Meaningful
- Turn successful posts into promotions
- Visual - Photo posts are most popular
Create Targeted Ads
- Interest ads
- Workplace ads
- Partner ads
- Custom audiences
- Lookalike audiences
Photo by infocux Technologies
Measure
Find out what's working
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Optimize Your Page
Maintain Your Presence
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Post Regularly and Relevantly
Improve and Refine
Learn From others in your industry
- Test new content
- Review interactions
- Check Insights for fan demographics
Photo by Mark Brannan
