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Facebook And Non-Profit Organizations
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Published on Nov 19, 2015
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1.
FACEBOOK AND NON-PROFIT ORGANIZATIONS
DR. HALEIGH CLARK- UNIVERSITY OF ILLINOIS CHICAGO
Photo by
Robert S. Donovan
2.
NON PROFITS ON FACEBOOK
Examines goals & participation
Explore members' choices
Prioritization of Facebook goals
NPO overpowers Prioritization of members
Photo by
Jason A. Howie
3.
CAREER SECTION
Search organization
Become a "fan"
Sign up, post, donating
Photo by
Jason A. Howie
4.
SOCIAL MEDIA
Construct (semi) public profile
Add people
Communicate
Photo by
Jason A. Howie
5.
RESEARCH QUESTIONS
What are key features of the Facebook profiles of the N.P.O.
What are the key features of the Facebook profiles that are used by members?
Do members spearhead offline extensions of membership such as "real world" events
Does the networked public sphere act in determination of organizational goals in this
highly generative sphere, therefore leading to emergent developmental goals
Photo by
Jason A. Howie
6.
DEVELOPMENTAL NON-PROFIT ORGANIZATIONS
Health & livelihood
Education
Human rights
Photo by
Jason A. Howie
7.
ORGANIZATIONS
Action Aid International
aids2031
Amnesty International
Bill and Melinda Gates Foundation
CARE
Photo by
Jason A. Howie
8.
CONT.
Doctors without Borders
Engender Health
Global Fund to fight AIDS Tuberculosis & Maleria
Human Rights Watch
International Red Cross
Photo by
Jason A. Howie
9.
CONT.
Red Crescent Movement
Save the Children
Oxfam America
World Health Organization
Social Media for Social Change
Photo by
Jason A. Howie
10.
CONT.
AIESEC
Photo by
Jason A. Howie
11.
INCLUDES
Mobilization routes
Members contribute time or money to cause
Who has the prerogative to initiate cause
Offline or past affiliation highlighted
Primarily online mobilization promoted
Photo by
Jason A. Howie
12.
MICRO CATEGORIES
Violence
Global health
Children
Education
Abortion
Photo by
Jason A. Howie
13.
MACRO CATEGORIES
General organization
Specific cause
Donate money
Donate time
Photo by
Jason A. Howie
14.
MACRO CONT.
Organization led by discussion
Member led discussion on events "real world"
Member led discussion on petitions & calls to action that were non event based
Photo by
Jason A. Howie
15.
FACEBOOK USERS BY NON PROFIT ORGANIZATION
16.
FACEBOOK USE BY NON PROFIT MEMBERS
17.
FUTURE RESEARCH
Youth
Videos and photographs
Celebrities
Movement societies
Photo by
Jason A. Howie
18.
RESULTS
Clear focus on membership
Interest in specific cause
Real world events
Public sphere isn't leading voice
Photo by
Jason A. Howie
19.
BECOME A FAN.
DR. HALEIGH CLARK UNIVERSITY OF ILLINOIS CHICAGO
Photo by
Jason A. Howie
Haleigh Clark
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