Facebook And Its Alternatives For 2015
Published on Nov 19, 2015
Reassessing the value of Facebook and its competitors for businesses and nonprofits.
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
FACEBOOK AND ITS ALTERNATIVES
FOR 2015
Please refer to the companion blog post for links and sources: http://pima.bibliocms.com/blogs/post/2015-a-time-for-businesses-and-nonprof...
Photo by Jan Persiel
1500 POSTS A DAY
Photo by Jan Persiel
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From a 2012 study. They found that engagement stayed steady even though reach dropped, and that big pages were hit harder than small pages.
http://techcrunch.com/2012/11/16/facebook-has-decreased-page-reach-and-here...
http://techcrunch.com/2012/11/16/facebook-has-decreased-page-reach-and-here...
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what they say they want
- Engaging, useful, original content
- Images & video
- Payment for ad-like posts
- Conversations, not broadcast
- More friendship, less business
Photo by Adrian Dreßler
What they don't want
- Like + click bait
- Your calendar barf
- Re-circulating links + memes
- Contests + sweepstakes
- Ad-like calls to action
Photo by recoverling
The reality (well my reality)
- Useful, helpful, original posts still unseen
- Post when engagement is high
- Pictures + text work very well
- Video works even better
- Tagging other pages, gratitude
Photo by webtreats
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katwise
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emailed newsletters
- Own your own lists
- Click through rate higher than social media
- Great to reach older demographic
- Not so great for teens
- Content can be reused on blogs + social media
Photo by webtreats
slideshare
- Works well in tandem with blogs & LinkedIn
- Growing quickly
- Works well if you have a teaching role
- Works well for personal branding
- Content can be displayed different ways
Photo by webtreats
- It's made for delight
- Superb if you have great images, sense of humor
- Lightness, quickness appeals to teens and young adults
- Not designed for long-form content
- Hashtags are king
Photo by webtreats
meetup or eventbrite
- Very searchable at local level
- Create branded communities of interest
- Strong notification system
- Events not powerful on Facebook; fills a gap
- Own your own list
Photo by webtreats
linked in
- New blogging platform added in 2014
- The site for personal branding, introductions
- A place to build authority in your subject area
- Connects well with Slideshare
- Useful for your HR Department
Photo by webtreats
google+
- Really great interface, especially on mobile
- The Anti-Facebook
- Large # of users but engagement not high
- Plays well with others
- Your content surfaces when people google your name
Photo by webtreats
- Great for reaching news media and working age adults
- Still growing well; plays well with others
- Best for news and hash tagged conversations
- Also well-hooked into popular culture energy
- New card system really great
Photo by webtreats
tumblr
- Works well in tandem with blogs & LinkedIn
- Growing quickly
- Works well if you have a teaching role
- Works well for personal branding
- Content can be displayed different ways
Photo by webtreats
- Still the best for lifestyle brands
- Recently added direct sales a la Etsy
- Best for exceptional images, helpful content
- Unlike Instagram, well organized
- Less great for local connections
Photo by webtreats
others to consider
- Tsu, Ello
- Storytelling tools like Flipagram, Stellar, and Storehouse
- IFTTT: not a platform it helps with targeting
- Plague
- Facebook groups
Photo by webtreats
