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Extending Customer Care Communications into China
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Published on Nov 21, 2015
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1.
GoDaddy Customer Care
Extending Communications into China
Photo by
Sprengben [why not get a friend]
2.
GoDaddy wants to help Chinese SMBs kick ass.
3.
But what works here,
may not work there.
We need a plan.
4.
Phase 1: Due Diligence
Cultural
Language & Messaging
Content Syndication
5.
Phase 2: Identify Talent
Communication pipeline
A modifier; not a translator
Local comms figurehead
6.
Phase 3: Syndicate
Implement content platform
Define local review to publish process
Monitor and respond to feedback
7.
Together we are united by a singular vision that will change the world.
It's Go Time
Photo by
rishibando
Mary Bogdanov
https://www.facebook.com/app_scoped_user_id/10205040299505439/
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