Pitching experiences

Practice

Catch attention

Untitled Slide

KISS

• K eep
• I t
• S hort &
• S imple

Priorities

• Specific
• What are we solving?
• Who gets the benefit?
• Why me (us)?

Do not be your groupie

• "The most revolutionary..."
• "You have never seen..."
• Let your audience decide

Keep it conversational

• Proximity level
• Tell, do not sell

Pitching mechanics

Green light

• Empathy question
• Relevant data
• Sketches, interesting images
• Tell a story

Evaluation

• Pitch
• Market validation
• Relevance of the problem

Content

• Problem (Hook)
• Market
• Validation process
• Closing

Call to action (CTA)

• What is next?
• What do I want to happen?

Don't

• Forget the hook
• Sound automated
• Sell. Do solve
• Use unnecessary jargon

Closing

• Phrases
• Mention your benefit (KISS)
• Slogan

@hekgal

Thank you!