LOGOS, PATHOS, ETHOS

THAI COMMERCIAL

• https://www.youtube.com/watch?v=cZGghmwUcbQ

PATHOS

• The man makes you feel empathy by doing acts of kindness
• (Giving his food to the dog, helping the woman with her cart, etc.)

ETHOS

• Like the man, this life insurance will care for you. That's why you should get it.
• (He gives money to the little girl for education, he hangs bananas on the old woman's door)

DRAKE'S SPRITE COMMERCIAL

• https://www.youtube.com/watch?v=mh6vHoyBs58

PATHOS

• Seeing his reaction to sprite makes you want a sprite; it gives you energy
• (After he drinks it there's a difference between him when he's tired and when he's energized.)

ETHOS

• He's productive after he drinks the sprite, it helps him focus
• (He can focus on making better music, productivity is enhanced.)
• He's famous, people will follow what he does