ETHICAL ISSUE: ALCOHOL

Theology
Set 8

HOW IT IS PORTRAYED IN MEDIA

• Alcohol advertisements target youth
• People are portrayed having a good time in alcohol advertisments
• TV shows tend to portray drinking as a positive experience
• TV shows often show underage characters drinking
• Movies also portray alcohol in a positive light

ALCOHOL COMMERCIAL

https://m.youtube.com/watch?v=vpAj5q2ZRz4

HOW IT SHOULD BE PORTRAYED

• Alcohol commercials should show the effects of alcohol
• TV shows and movies should inform viewers on the dangers of drinking
• The media as a whole should stop depicting alcohol in a positive light
• Teens should be educated on the consequences of drinking

GLOBAL BURDEN OF ALCOHOL ( 2012)

UNDERAGE DRINKING ( 2011)

DRINK RESPONSIBLY