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Engagement Strategies

Published on Dec 10, 2015

This tool was developed in part for the California Networks for Collaboration (CNfC), a project spearheaded by the California Association of Museums and funded in part by the Institute of Museum and Library Services, grant number MG-10-14-0010-14.

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1.

Engagement Strategies

CA Networks for Collaboration-North Coast
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2.

What is Engagement?

  • The give and take between an organization and the community they serve
  • Engagement is creating audience-centered, audience-focused experiences where each person discovers relevance to that site/place
Black, Graham. "Embedding civil engagement in museums." Museum management and curatorship 25.2 (2010): 129-146.

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3.

Why is Engagement Important?

  • Engagement is necessary for learning
  • Engagement is critical to maintain the relevance of our organizations to all who would want to visit
  • Engagement sparks knowledge and relates current experiences to previous experiences
Perkin, Corinne. "Beyond the rhetoric: negotiating the politics and realising the potential of community‐driven heritage engagement." International Journal of Heritage Studies 16.1-2 (2010): 107-122.
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4.

We create experiences. We need to create experiences for the entire community.

Golding, Viv, and Wayne Modest, eds. Museums and Communities: Curators, collections and collaboration. A&C Black, 2013.
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5.

Co-Create Engagement

  • Identify leaders in the community and seek out and create meaningful partnerships
  • Program WITH the communities you seek to engage, not FOR them
  • Programming should reflect the community
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6.

"My colleagues inspired me to try working with other institutions and individuals. When I did many doors opened for partnerships, then the entire community benefited."

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7.

This tool was developed in part for the California Networks for Collaboration (CNfC), a project spearheaded by the California Association of Museums and funded in part by the Institute of Museum and Library Services, grant number MG-10-14-0010-14.

North Coast Learning Collaboratives