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Employee Advocacy

Published on Dec 02, 2015

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PRESENTATION OUTLINE

1.

Employee Advocacy

Kick-off Plan
Photo by Salvador Moreira
2.

Overview

  • Guidelines
  • Announcement
  • Measurement Plan
  • Content Strategy
Photo by SnaPsi Сталкер
3.

Guidelines

  • Current Social Media Guidelines
  • Advocate Guidelines
Photo by LeRamz
4.

Announcement

  • Internal Email
  • Aptvue Email
  • Press Release
Photo by garryknight
5.

measurement Plan

  • Key Performance Indicators
  • Google Analytics
  • Employee Activation
  • Content Engagement
Photo by Arlo Bates
6.

Content Strategy

  • 7 Themes
  • Frequency: 2 posts per Day
  • Content Mix
  • Optimize Content Preference
Photo by onkel_wart (thomas lieser)

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