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Slide Notes

Ember's digital transformation proposition for using digital technology to improve business efficiency and achieve significant channel shift.

Ember's digital proposition

Published on Nov 18, 2015

Ember's digital proposition for using digital technology to improve business efficiency and achieve significant channel shift for your council.

PRESENTATION OUTLINE

Digital transformation

Using digital technology to improve business efficiency and achieve significant channel shift
Ember's digital transformation proposition for using digital technology to improve business efficiency and achieve significant channel shift.

Going digital is positively disruptive, it affects the whole organisation and is not just the delivery of frontline services online. It provides real, lasting and cost effective change that benefits citizens, employees and significantly lowers internal costs.

Photo by martinluff

Our proposition:

Review, Strategy, Engagement & advocacy
Photo by chooyutshing

Digital Review

  • Examine typical customer experience of website, testing a range of typical tasks
  • The mobile experience also examined
  • Social media engagement and promotion of channel shift examined.
  • Site visit to interview stakeholders, examining existing publishing arrangements, digital governance and overall digital capability.
  • Comprehensive written report emailed within one week
  • Recommendations given on how to achieve a better customer experience and where to save money.
  • Optional presentation of results to senior management team.

Digital Review: WEB

Digital Review: WEB

Digital Review: SOCIAL MEDIA

Digital Review

  • Comprehensive written report emailed within one week
  • Recommendations given on how to achieve a better customer experience and where to save money.
  • Optional presentation of results to senior management team.
  • Fixed fee, £1950 + VAT

Digital Strategy

Digital Strategy

  • Investigation and production of a digital strategy
  • A ‘critical friend’ review or refresh of an existing strategy.
  • Use our extensive experience in programme and project management to support implementatio.
  • Design and lead necessary cultural change to ensure council is fit for digital.

Social business: Twitter customer service

Social Media

  • Plan and implement a social customer service model
  • Twitter, Facebook, Google+
  • Devise and implement governance and back office
  • How to measure, record and report channel shift