1 of 20

Slide Notes

DownloadGo Live

Elsevier: World's Largest Scientific Publisher

Published on Nov 19, 2015

Advanced category alignment for marketers in a science publishing landscape

PRESENTATION OUTLINE

Elsevier: World's Largest Scientific Publisher

  • 30 million scientific users
  • 600,000 Authors
  • 80,000 Editorial Board Members and Editorial Staff
  • More than 1/3 or the world's scientific content
  • Cell Press is consistently the leader in the varied fields of BioScience

Reach: Our Audience Is Your Audience

  • Journals in Print and Online
  • ScienceDirect
  • Custom Publishing
Photo by paul goyette

How Do We Address Your Needs?

  • Awareness
  • Lead Generation and Thought Leadership 
  • In Content
  • Outreach
  • Interactivity and Face to Face

Awareness

Make Sure They Know Who You Are
Photo by minnepixel

Print: It isn't Dead

  • Customized Options
  • Curated Content Offerings
  • Dual print/ eJournal fomatting
  • Special Editions
  • Capitalize On Topical Review Content
Photo by srgpicker

Define Your Message

  • Focus by discipline and readership
  • Make it louder!!!!!
  • Tailor your message to the audience
  • Eliminate Wastage
  • Audiences Include: Cancer, Immunology, Neuroscience, BioTech/Pharma etc

Message To a Discipline, Not To a Journal

  • Special Pricing and Packages combine Print and Online
  • Pick a topic and vary your messaging
  • Topical Focuses: From the menu or make your own....
  • Pharma/Bio, Cancer, Neuro, StemCells, CellBio, Immunology etc, etc
  • ....it's who you need to reach that defines the package
Photo by noahness

Webinars

  • Sole sponsorship of a cutting edge topic
  • Multiple formats to fit your needs
  • KOL's presenting to the community, representing your content
  • Customized registration offerings
  • Lives in perpetuity on our site- not a one and done!
Photo by mrsdkrebs

The Tools

  • Print Ads
  • Banner Ads
  • Special Editions
  • Posters
  • Tip Ons, Inserts, Belly Bands
Photo by pepe50

Lead Generation and Thought Leadership

Connect with the community and leverage your expertise

More than just the event

  • Integrated marketing campaign extends branding 
  • Fully embedable within your content
  • Extended Reach and time Frame
  • Social Media Friendly

We Build It, You Host it!

  • Customized solutions that capture registration through your own mechanism
  • Sponsored Content
  • Unique and Exclusive Branding
  • Peer reviewed authority adds credence and infallibility to messaging
Photo by Hindrik S

In Content

Own the Science, Be Within the Message
Photo by kevin dooley

It's Contextual, with a Ph.D

  • Can match up to 30 applications/urls
  • Mimics Supplemental Material 
  • Native Advertising 
  • Unlimited article level exposure
Photo by rishibando

Wish you could focus on a topic? Now it's yours!

  • Nucleus: Captures all media around a topic
  • Multi media format encourages extended usership
  • Fully custom: upgrades and embedding 
  • Can feature your own embedded messaging
  • Includes Bespoke marketing campaign and hosting
Photo by Enthuan

Cell Press Selections

  • Custom Journal publication in print and digital formats
  • Tell your story in an exclusive environment alongside top editorial content
  • Dual marketing makes this a content piece and a sales tool for your team
  • Highly customized: add in posters, bonus distribution, cover tips etc

Outreach

Your message, delivered to our audience
Photo by LeeBrimelow

Untitled Slide

Interactive and Face to Face

Get in the conversation
Photo by johnnybelmont

Cell Symposia

  • Intimate, personal arenas that encourage interaction
  • Varied topics and locations
  • Customized offerings to fit your budget and needs
  • Be part of the show! Accepts posters, abstracts from commercial entities
  • High level of Social Media interaction 
Photo by Antanith