Elevator Pitches

Elevator Pitches

• 3 Story History
• Purpose
• Crafting Your Elevator Pitches
• Elevator Pitch Ideas & Examples
• Written Exercise
• Speed Elevator Pitches

Elevator Pitch Stories

• Corporate Trainer, Phillip Crosby - 70's/80's
• Want your ideas materialize, must articulate quickly
• 30 Seconds in Elevator

Purpose Elevator Pitch

• Not to close the deal
• Purpose is to interest the audience in continuing to talk with you.
• Consider your audience.
• Different in the grocery store vs. at an industry conference

Elevator Pitch Stories

• Screenwriters with Great Movie Ideas
• Million Dollar Pitches
• Producers & Influencers chased around town
• Caught in Elevator - had 30 seconds

Elevator Pitch Stories

• Elisha thought it was a good idea to put emergency brakes on elevators.
• The idea was not selling
• He put an elevator in middle of conference hall, hoisted himself up & cut the cable.
• Because he had installed brakes, they broke his, plummeting to earth, fall.
• The elevator pitch was born.

Crafting Elevator Pitches

• Brainstorm - do not edit
• Generate ideas
• What is goal or objective?
• Make sale, gain prospect, support for idea, referral or something else?
• What you do, why people should want to do business with you, what you need.

Crafting Elevator Pitches

• Past
• Present
• Fabulous Future

Elevator Pitch Ideas

• A hook, statement or question that generates interest
• Passion, energy, dedication ---- or ask question & listen
• Request business card, referral, schedule presentation, etc.

Elevator Pitch Ideas

• Compelling, a wake-up call.
• Pose problem with which you think they will identify in question form.
• Frame request so it would be hard not to agree.
• Called a noddable, such as, great minds think alike.

Elevator Pitch Ideas

• Rhymes - easy process/remember
• You'll wonder where the yellow went, when you brush your teeth with Pepsident.
• Timex takes a licking and keeps on ticking.

Elevator Pitch Examples

• I love your mother, mother earth that is...
• I grow things, events, organizations, flowers...
• I have a decade's worth of experience in accounting, working primarily with small and midsize firms. If your company is ever in need of an extra set of hands, I would be thrilled to consult.

Kickstart Career Development Presentations

• Action Plan for Job Candidates
• Re-Aligning Your Resume
• Optimize Your LinkedIn Profile
• Art of Mutually Beneficial Networking
• 30/60/90 Day Success Plan
• Emotional Intelligence, Gain the Advantage
• Into the Future, Video Interviewing
• Inter-Active Interviewing
• Up to Speed with Speed Interviewing

Kickstart Career Development