Effective Social Media

Published on Apr 10, 2018

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PRESENTATION OUTLINE

Effective Social Media

The odds are in your favor, really!

Live Video

Photo by Nicolas LB

Chatbots

Photo by anotherjesse

Facebook Groups

Photo by rawpixel.com

Instagram Stories

Photo by thomasrost

LinkedIn Everything

Video, longform, short form, emojis

5 years ago we said
"Blog posts with images are most effective."

Photo by ian dooley

Today?

Photo by a.otge

Would you ever publish a blog/article/piece of content w/out an image/video?

Photo by Scott McLeod

NO!

Photo by Isaiah Rustad

In 5 Years from now

this video thing...

Photo by DocChewbacca

will reach staturation.

Photo by Tom Levold

Prediction
(or guarantee)

Photo by ian.crowther

Video content will be saturated like image content.

Photo by Christin Hume

Video content will be saturated like image content.

Photo by Christin Hume

Be Relevant

Do what everyone else is NOT doing 

Be Real

Do what your audience wants
Photo by Angus柒

Master video in 2018 ahead of competition.

Photo by JD Hancock

Prepare for what's next

Coming Now

Your Social Media Future

AR/VR/MR

immersive technologies: future of social business
Photo by Samuel Zeller

AR is more than Snapchat

Photo by Modesto

VR is more than video games

Photo by moppet65535

Mixed Reality

Hybrid of AR/VR
Photo by GazH [ExPro]

Beyond Star Trek

It's about expereinces

Social Media and Experiences
Photo by Colton Jones

Untitled Slide

Example: Porsche Delivers Personalized Design and Drive Experience in 3-D Augmented Reality App

Social Media is being in the now

Photo by Bekir Dönmez

Be in the now.

Video Right Now

  • Transform articles into videos in minutes
  • Lumen5.com
  • Uses AI
  • Custom Branding

Video Right Now Ideas

  • Promote blog posts on IG Stories, FB Live, LI Live
  • IG Stories Save to Highlights
  • IG Stories repurpose on FB
  • IG Stories/Video to LI
Photo by Diego PH

Video Right Now Ideas

  • Turn slides into video
  • Check out Haiku Deck
  • Slide Share too
  • Upload to FB, LI, YouTube
  • Stay Native

Go Live

Photo by Haags Uitburo

@LisaBuyer

Lisa Buyer

Haiku Deck Pro User