Harry Potter influence marketing campaign

• there are only 43 influencers who drive the majority of share conversation related to Harry Potter
• if you take email content and send it out to an audience of millions of people, you get a half percent clickthrough rate if you’re lucky
• if you go to those top 50 influencers that click through rate is closer to 9.5 to 10 percent
• People are passionate about sharing information and content within their communities. They want to become a relevant member of their community as opposed to talking at them. Once you know who has influence, provide them with content and start a relationship that they’re going to respect. That will bring them into their community.
• It’s not let’s email broadcast the top 50. It’s let’s bring them to an event, get them on the phone, and write individual emails. It’s really old-fashioned relationship building applied to the new ways of doing thing
• Conclusion : the real database is not wasting time gathering it but finding people who will share the database with you and spread the influence, that is the real database

Eden Lodge

Eden Lodge Madagascar

• The eco lodge working with 100% solar energy, the first luxury hotel where every working processes are sustainable (ex : water retreatment)
• Which influencer is the most able to do a marketing campain for the Eden Lodge ?

Léonardo Di Caprio

• Leonardo DiCaprio is an actor, environmentalist and philanthropist
• He is very famous all around the world and also known because he represents ecology in Hollywood
• He might be the best choice in order to create a marketing campain for the Eden Lodge
• How he can drive the influence marketing campain ?

The influence marketing campain

• The Eden Lodge invites the actor with the press for a stay at the hotel
• At the end of the stay, the journalist will gather the impressions of the actor about the hotel and the actor will also talk about ecology in general
• The TV will diffuse the interview, people are going to watch it and feel attract by the hotel concept
• Conclusion : it will promote Madagascar as destination, the Eden Lodge will increase its visibility and Léonardo Di Caprio will benefit of a free trip. It will also be an opportunity for him to talk his concern about ecology and the best eco practises for hotels
• The link between the Harry Potter influence campain and the campain i created between Léonardo Di Caprio & Eden Lodge is that ecology sensitive persons will spread the information exponentially

Contest

• A contest will occur on different social media of the hotel (facebook, twitter, instagram, youtube)
• Four different winners : one on facebook, twitter, instagram, youtube
• The prize will be a seven-day stay for two people in the hotel as well as a congratulation note written and signed by Leonardo Dicaprio