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Economic Product Research

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PRESENTATION OUTLINE

1.

JOHNSON AND JOHNSON

RYAN CORRIGAN
2.

HISTORY OF JOHNSON AND JOHNSON

  • Established in 1886 by Robert, James, and Edward Johnson
  • Created epidemic masks in 1918 due to the influenza pandemic
  • Came out with “Band-Aids” in 1921
  • Helped treat many illenesses throughout American history
3.

CONSUMER PRODUCTS

  • Band-Aids: Been around since 1921 and now have many styles
  • Tylenol: Relieves pain (headaches, arthritis, muscle pain)
  • Zyrtec: Relieves the effects of allergies
  • Listerine: Type of mouthwash out since 1914
  • Benadryl: Relieves allergies and colds
  • Motrin: Relieves body aches and pains
4.

MEDICAL PRODUCTS

  • Help create medicine for Immunology diseases
  • Changing the ways Pulmonary Hypertension is treated
  • Finding new techniques in surgery the last 100 years
5.

JOHNSON AND jOHNSON cOMPETITORS

  • Braun: develops different medical devices
  • Pampers: has different baby safe products
  • Clorox: has different household cleaning supplies
  • 3M: has different household products and first aid kit supplies
6.

MARKET STRATEGIES

  • They are a family company
  • Targeting families with younger children and people with medical disorders
  • Use ads with cute babies and caring parents
  • Create family friendly products
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FACTORS OF sUPPLY

  • Supply will decrease if:
  • Area where they manufacture their products gets damaged by a natural disaster
  • Their product is faulty and needs to be recalled
10.

FACTORS OF DEMAND

  • Demand will go up if:
  • Invent a new type of procedure to cure a disease
  • Their products help prevent a disease that is beginning to spread
11.

CONCLUSION

  • They helped treat many illnesses
  • Have created many household products
  • Are a part of most people’s lives throughout the world
12.

MLa WORKS CITED

Ryan Corrigan