Econ 111 presentation by mariakatrinasy

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Econ 111 presentation

Published on Nov 18, 2015

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PRESENTATION OUTLINE

Consumer Behavior of Filipino Moms

by: Berlinda Gao and Maria Katrina Sy

Overview

Summary of article
Consumer Preference
Budget Constraint
Consumer Choice
Conclusion

Untitled Slide

- “Filipino moms most concerned about food they serve to families, says survey”
written by Fat Reyes
from Inquirer.net

- The study of consumer behavior applies to this article through the three topics under this it, namely Consumer Preferences, Budget Constraint and Consumer Choices

The Food Transformation:

Harnessing Consumer Power to Create A Fair Food Future

- features a report made by Oxfam, an international non-profit organization

- improvement of the food system through their own household

- Majority of the women want to help by making positive food choices

Filipino mothers ranked the highest at 88%.

- Filipino mothers ranked highest at 88 percent in the number of people that said “they wanted to know how to make a difference when they shopped for food.”

Consumer Preference

wanting one good over the other to reach their satisfaction

- Consumer Preferences talks about how an individual prefers one good over the other to reach their satisfaction or utility.

Satisfaction: the desire of women to change their usual food choices to influence the global food market positively

- In this article, satisfaction refers to the desire of women to change their usual food choices to somehow influence the global food market where their food choices would give a positive effect to the environment and to those affected by the current global system resulting to hunger.

“85 percent of Filipino mothers were willing to give up meat and 96 percent of them wanted to know how to use less energy when cooking.”

- This line illustrates another concept under consumer preferences which is the Marginal Rate of Substitution (MRS).

Photo by Armando Maynez

Marginal Rate of Substituion

how much one is willing to give up a good to get more of another good
Filipino moms are willing to give up a certain amount of meat

- Marginal Rate of Substitution describes how much a consumer is willing to give up an amount of one good to get more of the other good.
- Although there is no amount mentioned, there still exists that certain amount of meat that they are willing to give up.

10.

Market Basket

A combination of goods
Each market basket is different from one another
Filipino mothers prefer a market basket that contains less meat

- On that note, it means that they prefer another market basket than their usual one.
- A market basket is a combination of goods
- each market basket is different from another market basket.
- That line in the articles is saying that Filipino mothers prefer a market basket that contains less meat than their current market basket.

Photo by Theen ...

11.

5 Positive FOod Choices

Eat less meat
Reduce food waste
Support small-scale food producers
Buy seasonal food
Cook smarter

- The article suggested five positive food choices that can serve as an alternative to our usual ones to be able to achieve the satisfaction of the majority of women that they surveyed.

- These five choices could serve as the market basket that women would want to choose over in order to attain their satisfaction of giving a positive effect to the global food market.

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Bad Good

Things to be preferred are LESS instead of MORE

- Bads are things that the consumer prefers to be less instead of more.

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Bad Good

Eat less meat

- The article stated an Oxfam report saying that eating a meat-free meal once a week can “save greenhouse gas emissions that is equivalent to taking 3.7 million cars off the road.”

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Save greenhouse gas emissions = 3.7 million cars off the road

- The relationship of meat and greenhouse gas emissions wherein lesser meat would mean lesser gas shows that meat can also be considered a bad good, since more meat would lessen the women’s utility.

Photo by joiseyshowaa

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Bad Good

Buy Seasonal Food

- More of the seasonal food would mean less greenhouse gas emissions.

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Reduce Greenhouse Gas Emissions

- Between these two things, the seasonal food would be the good, while the gas emissions would be bad.

- We can say that their relationship is a positively sloped indifference curve.

17.

Budget Constraint

limitation of the ability to consume goods by the consumers

- Budget Constraint is the limitation of the ability to consume goods by the consumers.

- This would usually mean that income and prices serve as limits to what they can consume.

18.

Volatile Prices

limits the ability of consumers to consumer products

- Under the concept of Budget Constraint would be the volatile prices mentioned in the article.

-There was a mention in the article that the global food system is “unfair and unsustainable” due to the volatile prices that is dominated by powerful corporations.

-These volatile prices “make life hard for...consumers”
- limits the ability of consumers to consume products.

- Volatile=changing rapidly and usually for the worse.
- volatile prices would mean higher prices = that the prices are outside the budget line or income of most consumers.

19.

Consumer Choice

20.

5 food choices can be considered as the consumer choice

- the consumer preference of the market basket containing the five positive food choices can also be considered as the consumer choice for consumers

- It can not only reach their satisfaction of bringing good to our food system but also benefit them with their budget constraint, considering this market basket is a cheaper alternative.

Photo by thewrongglass

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Consumer Choice

Eating less meat = finding cheaper, healthier alternatives
Buying right amount of food = reduce food waste & excess spending
Buying from local markets = lessen consumers' expenses
Buying seasonal food = spending less and consuming more
Cooking smarter = save money by preserving utilites

1. Eating less meat would encourage them to find cheaper, healthier food such as vegetables, lentil, beans, tofu, etc.
2. By buying the right amount of food and storing them properly, this can reduce food waste and prevent excess spending.
3. Buying from local markets such as the palengke instead of food distributors in the supermarket can lessen the consumers’ expense and in effect can also help contribute to the small-scale producers’ income.
4. If consumers choose to eat more of food that is in season, it would serve as a more practical way by spending less and consuming more quantity of seasonal food in comparison to spending more and consuming less quantity of food that are not in season.
- plus buying seasonal food could help our environment by conserving energy and reducing greenhouse gas emissions.
5. The choice of cooking smarter suggests how simple actions could help consumers save money by preserving their utilities such as electricity and water.

Photo by Food Thinkers

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Conclusion

- there are more alternatives available that we should be aware of.

- These alternatives would not only benefit consumers themselves but also others and the environment around.

- even the small changes that we can do in the supermarket or in the kitchen can lead to a big difference to the less fortunate families who aren’t capable of eating proper meals.

Photo by ais3n

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Slide Notes