2. Draft

Top 3 writing best practices

• write for your audience
• don't be complex
• show your personality

Write for your audience.

“People don’t buy quarter-inch drill bits. They buy quarter-inch holes so they can hang their children’s pictures.”

-Made to Stick (page 179) by Chip Heath and Dan Heath

Tips on writing for your audience

• Think about needs, hopes, wants, dreams
• Talk to people
• Read intake notes
• Remove insider language

Don't be too complex.

How would I explain it to grandma?

Tips for reducing compexity

• Identify the key tasks or goals for your audience
• Make it easy to accomplish those tasks
• Break up long paragraphs and cut stuff
• Change your process
• Read it out loud

Show your personality.

Next steps

• Review voice and personality info on the project site
• Update it to best fit MCC before you start writing