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Draft - Writing for the Web
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Top 3 writing best practices
write for your audience
don't be complex
show your personality
Write for your audience.
writing best practice #1
“People don’t buy quarter-inch drill bits. They buy quarter-inch holes so they can hang their children’s pictures.”
-Made to Stick (page 179) by Chip Heath and Dan Heath
Tips on writing for your audience
Think about needs, hopes, wants, dreams
Talk to people
Read intake notes
Remove insider language
Don't be too complex.
Writing best practice #2
How would I explain it to grandma?
John B Thomas
Tips for reducing compexity
Identify the key tasks or goals for your audience
Make it easy to accomplish those tasks
Break up long paragraphs and cut stuff
Change your process
Read it out loud
Show your personality.
Writing best practice #3
Review voice and personality info on the project site
Update it to best fit MCC before you start writing
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