Aspiration The Jungian Thing
We want to be part of something bigger than ourselves:
From
http://www.purposefairy.com/ Description of Jung's Spirit Stage
4. The Stage of the SPIRIT
According to Jung, this will be the last stage of our life, a stage where we realize that none of those 3 stages are really who and what we are. We realize we are more than our body, we are more than our possessions, more than our friends, our country and so on. We come to the realization that we are divine beings, spiritual beings having a human experience, and not human beings having a spiritual experience. We now know this is not our home, and we are not what we thought we are. We are in this world but not of it. We are now able to observe ourselves from a different perspective. We are now capable to step out of our own mind, out of our own body and understand who we really are, to see things the way they are. We become the observer of our lives. We realize that we are not that which we notice but, the observer of what we notice.
Lots of great ideas in there for how to create great online marketing too :).