Disjuncture and Difference

"the modern world ... is a new interactive system"

• Shift from large-scale to small-scale
• A new condition of "neighborliness
• The West (USA) as one among many...
• The construction of images as social

Homogenization and Heterogenization

• This a ongoing tension within globalization
• Homogenization "fails to consider the indigenization" p.51
• From a center-periphery  to a complex overlapping disjuncture.
• He proposes five building blocks by which we imagine the world
• "The globalization is not equal to homogenization" p. 59

'Scape' Framework

• Helps exploring such disjunctures
• They are perspectival constructions
• They contest and subvert each other

Five 'Scapes'

• Ethno: moving groups and individuals
• Techno: the boundary crossing of low an high technology
• Finance: the disposition of global capital
• Media: the production and dissemination of info
• Ideas: political, ideologies and counterideologies

Appadurai's Proposals

• Cultural forms as fractals
• Cultural forms as overlapping
• Cultural forms are dynamic 

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