Digital Footprints: Managing Your Online Reputation FETC 2014

Published on Nov 18, 2015

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PRESENTATION OUTLINE

DIGITAL FOOTPRINTS

FETC 2014: MANAGING YOUR ONLINE REPUTATION

SESSION/EDMODO CODE: FS7903

FETC 2014
Photo by szeke

SUSAN M. BEARDEN

FOLLOW ME ON TWITTER! @S_BEARDEN

Untitled Slide

You can view this video here: http://www.youtube.com/watch?v=zlM-YuUQ3Ms

WHAT YOU DO ONLINE

STAYS ONLINE - FOR BETTER OR WORSE!
Check out web.archive.org
Photo by @Doug88888

DIGITAL TATTOO?

HARDER TO ERASE
Photo by mattzmith

WHAT DO YOU SEE?

WHEN YOU GOOGLE YOUR NAME
Materials that can impact your online reputation:

1. All of your profiles on social networking and media sites
2. Comments you make on social media sites
3. Images you share in on blogs, social media sites or basically anywhere on the web
4. Videos you share on YouTube and elsewhere
5. Posts and articles you publish online
6. Comments you make in other people's blog posts, articles, and message boards
7. Ego location information that you broadcast through services like Foursquare and Gowalla
8. Comments that others make about you in social media or in blog posts
9. Images of you that others post on social media

CHECK OTHER SEARCH ENGINES

BING, YAHOO, ASK.COM, ETC.
Photo by vyxle

WATCH WHAT YOU POST

DOES IT REFLECT YOUR PROFESSIONAL IMAGE?
Teacher fired because a parent complained about a photo she had posted on her private Facebook page
http://www.gadailynews.com/news/61845-teacher-ashley-payne-fired-for-postin...


DIFFERENT PEOPLE =

DIFFERENT STANDARDS OF SOCIALLY ACCEPTABLE BEHAVIOR
Photo by JD Hancock

CONTEXT MATTERS

SO DO FIRST IMPRESSIONS
What someone might perceive as appropriate in one circumstance, they might not view as appropriate in another,
What you do in your professional and personal life does have an impact on how you are perceived and if you can be trusted
Photo by marcp_dmoz

EMBARASSED TO HAVE IT ON THE TV NEWS?

DON'T POST IT ONLINE!
Examples:
Anthony Weiner
Tiger Woods
Not just what you post, but what other people post about you.
Example: a photo of Michael Phelps with a bong emerged online, causing him much embarrassment.

THE GOOD NEWS!

YOU CAN SHAPE YOUR ONLINE REPUTATION!
Infographic: How social media profiles can get or lose you a job:
http://theundercoverrecruiter.com/social-media-get-lose-job/

Why you should have a Digital Resume:
http://blog.unleashyourbranding.com/2012/05/digital-resume.html
Photo by Neal.

SOCIAL MEDIA PROFILES

YOUR PROFESSIONAL IMAGE STARTS WITH LINKEDIN
How to Use Linked In to Create Your Personal Brand: http://60secondmarketer.com/blog/2013/03/27/personal-branding-on-linkedin/
Photo by nan palmero

REPUTATION MONITORING

http://www.talkwalker.com/alerts
https://en.mention.net/

I have found both of these more effective than Google Alerts
Photo by tigebishi

PURCHASE YOUR DOMAIN NAME

STAKE OUT YOUR ONLINE REAL ESTATE
Purchase your domain name from sites such as godaddy.com, google.com

Article: Why it's Worth It to Purchase Your Own Domain Name http://lifehacker.com/5958893/why-its-worth-it-to-purchase-your-own-domain-...

OTHER SOCIAL MEDIA PLATFORMS

  • Twitter
  • Facebook
  • Pinterest
  • Google Plus
  • YouTube
Photo by @Doug88888

YOUR CHILDREN ARE WATCHING

ARE YOU A GOOD ONLINE ROLE MODEL?
Article from the Huffington Post about parents who do NOT set a good example for their children: http://www.huffingtonpost.com/sue-scheff/facebook-is-not-a-diary_b_3537300....

Resources for parents: www.commonsensemedia.org
Photo by Daniel*1977

HOW DO WE HELP KIDS

NAVIGATE THESE DIGITAL WATERS?
Photo by Edgar Barany

CYBRARYMAN.COM/DIGITALFOOTPRINTS.HTML

JERRY BLUMENGARTEN @CYBRARYMAN1

SOMEONE ELSE WILL

IF YOU DON'T CONTROL YOUR ONLINE IMAGE,
Photo by danmachold

BE THE BEST PERSON YOU CAN BE ONLINE

SO PUT YOUR BEST FOOT FORWARD!

FETC SURVEY CODE: FS7903