PRESENTATION OUTLINE
Understanding the opportunity
What's new? It's not just screens and mobility.
We need to understand a new way of engaging with our audiences.
that wants to be part of a sharing economy
that wants to participate and add its own voices
ALLOW US TO 'DO COMMUNITY' LIKE NEVER BEFORE
Digital media give us the tools to connect
We can weave our brands and what we stand for into the fabric of our supporters' lives
created to create and share, dream and dare