DIGITAL CERAMIC FACTORIES

IDEA

The ceramic industry has become a very converged scenario. Most producers depend on manual processes despite their size.

Traditional fabrication depends on standardization and big volumes due to high scrap production and manual labour.

Mexico consumes an estimate of 95 million ceramic products in a year. 60% -70% imports. (China, Colombia & Portugal produce at 1/3 of Mexican cost but are taxed with 230%)

Traditional production depends on 10 manual stages of production which take at least 30 days to complete (modeling, patterning, moulding, casting, finishing, firing, glazing, firing, decorating and firing again)

3 STAGES, 5 DAYS

The idea is to create micro-factories that produce on demand customizable ceramic consumer and architecture products.

CHANGES WITH PEOPLE.

COMPETITION AND MARKET SIZING

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Digital ceramics are focused on young medium to high income people that like design and architecture.

TEAM

ANTONIO ESPARZA

• Project Leader
• Industrial designer and entrepreneur
• Ceramic experience
• Has produced ceramic cups for 2.5 years
• www.hashtagcups.com

ARISTARCO CORTES

• Technical development partner
• Mechanical Engineer
• Former Federal Economic Bureau deputy
• Project manager for IDIT at Puebla
• Digital fabrication enthusiast

MARGARITA HERRERA

• Strategic planning partner
• Entrepreneurship director at Tec de Mty (Puebla)
• Phd in strategic planning
• Incubation and acceleration experience

OTHER PARTNERS

• Tech4life México - Retail distribution representation
• Sagagu s.a de c.v. - Niche distribution representation
• UIA Puebla - Academic R&D
• Cordenada 21 - Design PR

BUSINESS MODEL

Business model:

ADVANTAGES

• Low end technology
• Competitive cost
• Flexible manufacturing
• Fast response
• MASS CUSTOMIZATION

$300,000.00 OF INVESTMENT

• Total monthly capacity of 20.7 m3
• Monthly income of $101,928.00
• 29% profit before taxes
• Income and revenue calculated on a 80% capacity basis

THANKS