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DEX June 17

Published on Nov 20, 2015

The design process

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MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

DEX JUNE 17

DESIGNING THE MEMBER EXPERIENCE
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2.

Email Templates
Video
Content

Photo by Jesus de Blas
3.

Less literal - more emotive
Omni channel - integrated / commonalities
Leverage team innovation/ ability

  • Less literal more emotional
  • Unify channels
  • Leverage creativity and innovation within the teams
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4.

Authenticity- real, relatable
Highly visual - bold, evocative,
Tell a story
Thought provoking

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5.

THE PROCESS

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6.

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7.

Goal / opportunity
Ideation
Collaborate
Theme identification
Iterate

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8.

9.

LIFE EVENTS

MAPPING TAG LINES AND EMOTIONS
10.

IMPACTFUL

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Ryan Wilson

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