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Destination BC

Published on Dec 09, 2016

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1.

Destination BC

Corporate Strategy
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2.

1. What is the aim of strategic concepts for tourism regions?

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3.

The aim of a strategy is to organize the business to fit into the environment.

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4.

2. What are the vision and strategic goals of Destination BC?

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5.

“We aspire to enrich life by fulfilling dreams, connecting people of the world and refreshing the human spirit. By focussing on this, we will be the most highly recommended destination in North America.”

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Strategic Goals

7.

Social Media

A core aspect of the strategy
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Every day around 5000 pictures are shared with the Hashtag #explorebc on their instgram account

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To make use of user generated visual content on Instagram, Destination BC builds up BC Ex-plorer, the so-called “Instaplanner”.

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Building a magnetic brand

A core aspect of the strategy
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A genuine brand is the funding stone for all marketing activities.

Photo by D-Stanley
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Destination BC has changed their style of photography.

13.

In association with programmatic marketing, Destination BC tests images for online display, social media and advertising.

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