Innovation

INNOVATE: make changes to something established, by introducing new methods, ideas, products.

Design Thinking

• Empathy
• Define
• Ideate
• Prototype
• Test / Feeback
• Reflect / Revise

Empathy

• Get to know the user by delving into their experience with their problem.
• Look into their stories and behaviors.

Define

• Focus in on the actual problem the user is experiencing.

The Story here....

Ideate

• Brainstorm ideas that could solve the problem.

Ideate norms

• Think quantity!
• Saturate your space!

Ideate norms

• Don't Yuck my Yum!
• Encourage wild ideas!
• Build off others!

Ideate norms

• Write in headlines!
• Be visual!
• Capture all the ideas!

Go Play!

Post - Ideate norms

• Reign it in!
• Focus on user needs!
• Vote on ideas!
• Group best ideas!

Prototype

• Make a visual model of the idea your brainstormed.
• Something the user can interact with.

Prototype

Test

• Let the user interact.
• Re-empathize
• Listen for feedback
• Reflect

Revise

• Always make sure the user's real needs are met.