Entry mat is the first touchpoint visitors and customers encounter when they visit your business establishment or commercial store. It is the first interior element they touch directly. They tend to make judgments unconsciously about your business, so if you are allowing poor quality mats that your hard work in offering exclusive customer experience gets undermined.

Entrance mats are like a blank canvas that allows you to convey a message. You can use them simultaneously for two purposes -

1. Promote safety and cleanliness
2. Create brand awareness including business logo

Custom logo door mats are gaining popularity in the business world to create brand awareness. Customized entrance mats depict brand image and reveal how keen your business is on details. It works in establishing an optimistic first impression with potent customers. Besides, it even conveys that customers will be treated with similar detailed care and attention. Ultimate Mats has been helping organizations create logo mats that look professional and help to establish an affirmative first impression with customers visiting your storefront or business establishment.

Design guidelines for logo floor mat customization

The three basic goals to keep in mind while designing logo floor mats are -

1. Visibility - Besides proper placement, it is necessary to ensure that the floor mat is easily visible. Remember, the image has to be clear, clean, and large.

2. Message - Whatever you add to the customized logo mat design needs to reflect a message that is constantly connected with your brand.

3. Visual - The floor mat design has to appeal visually, so choose correct images, fonts, colors, and even print quality.

Tips to attain ideal floor mat design

Consistent color scheme

Different color schemes can be used to grab the target audience’s attention but consistency is important. Just like the efforts you make in branding while designing letterheads, interiors, business cards, or building signage.

The same design element, color scheme, and logo are used in brand promotion. In the same way, your custom logo mats will have to complement this consistent brand image and not stick out. To attain a different visual interchange the logo color with the background color!

Orientation

Do you desire to print horizontally or vertically? Do you plan to place the floor mat in the wide entryway or is it going to be used to cheer the hallway? Remember, for the former horizontal prints are best, while portrait orientation is great for those leading towards the hallway.

Avoid clutter

Too much clutter will hinder the focus of the viewers and your aim to create visual impact will fail. This doesn’t mean keeping everything uninteresting and dull. Find a single image viewer can focus on like brand name or logo or a welcome message. Other elements that surround this main design have to be simple and help to highlight it.

Contrast colors grab attention

Choose a color scheme that complements one another. Remember, colors from the same family wash one another, while sharp one’s clash and give a cluttered look.

Quality

Just choosing a good design is not sufficient. The final outcome will depend on the floor mat quality and printing technique chosen. The mat material has to be durable, slip-resistant, and low maintenance.