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Dell Hell

Published on Nov 18, 2015

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PRESENTATION OUTLINE

Dell Hell

Photo by Cyberslayer

Dell Stats

  • Earning $61 Billion/yr
  • Sold 110,000/per day
  • With 96,000 employees

All it takes is one customer to start a trend. A man named Jeff Jarvis started a blog to rant about his bad experience with dell laptops. His blog was called "Dell lies, Dell sucks" little did he know that hid article would start a storm of angry dell customers. This tale was known as "Dell Hell".

Photo by Haags Uitburo

Before "Dell Hell" in 2005 the company prohibited employees to interact with bloggers.

Dells Call To Action

  • Social media campaign companywide
  • 2,000 employees trained in social media
  • Twitter used to participate with customers.
  • Dell launches IDEASTORM to gain ideas from customers.
Photo by withayou

Years later

  • in 2009, Dell sold $3 million in PC's and Accessories.
  • Dell rebounded from their 49% negative to about 22%.