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Defining Your Personal Brand

Published on Nov 18, 2015

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PRESENTATION OUTLINE

DEFINING YOUR BRAND ESSENCE

- @TERICONRAD
Photo by jcwpdx

HOW DO YOU DEFINE BRAND?

Photo by quapan

WHAT BRAND ISN'T

Photo by captcreate

MORE THAN A MISSION STATEMENT

Photo by Pompeychuck

"BRAND" NEEDS A RE-BRAND!

SO IF NOT LOGO OR MISSION STATEMENT, THEN WHAT?
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WHY IS APPLE BRAND SO POWERFUL?

KNOW YOUR WHY

SIMON SINEK & THE GOLDEN CIRCLE

"YOUR BRAND IS A WIDELY HELD SET OF BELIEFS AND EXPECTATIONS ABOUT

WHAT YOU DELIVER AND HOW YOU DELIVER IT." - BILL LEIDER

CLARITY

Photo by Lynda Giddens

VALUES

WHAT DO YOU STAND FOR?
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VISION

WHERE ARE YOU GOING?

WHY DOES BRAND MATTER?

A TRUSTED BRAND ATTRACTS CLIENTS WHO

SHARE COMMON VALUES AND BELIEFS

BUILD TRUST THROUGH AUTHENTICITY

BE REAL!
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DIFFERENTIATE

WHY FOLLOW THE HERD?
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DEVELOP YOUR PERSONAL BRAND STATEMENT

WHO WHAT AND HOW
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PACKAGING AND DESIGN MATTER

DIGITAL AND FUNCTIONAL
Photo by Heather Burks

WHAT'S YOUR STORY?

EVERY GREAT BRAND HAS A COMPELLING NARRATIVE
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MARI SMITH

FUN, CHEERFUL, SCOTTISH-CANADIAN, BLUE, FACEBOOK

RICHARD BRANSON

FRESH, BOLD, RULE BREAKER

BRIAN SOLIS

AUTHOR, DIGITAL ANTHROPOLOGIST, CHAMPAGNE

KATHLEEN TENNANT

MIXED MEDIA ARTIST, INSPIRING, COLORFUL

GARY CHAMBERS

REALTOR DRUMHELLER, ALBERTA

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Photo by hang_in_there

WHAT NOT TO DO!

AMY'S BAKING COMPANY

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THERE'S ONLY 1 YOU!

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WHAT'S YOUR 1 WORD?

HOW DO YOU WANT PEOPLE TO FEEL?
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THEN BE THAT.

ONLINE - OFFLINE - CONSISTENTLY.
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SET THE TONE

TERI CONRAD

WWW.TERICONRAD.CA / @TERICONRAD