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Slide Notes

DownloadGo Live

D-Ads

Published on Dec 10, 2015

Overview of Digital Advertising

PRESENTATION OUTLINE

advertising

Digitally

Reasons

That Digitally works for brands
Photo by Leo Reynolds

sales & ROI

Measurable
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Non-Digital Media Channels

Enhancing effectiveness

Entire Customer Journey

Effective Across
Photo by skoeber

Word of Mouth

Scaling Up
Photo by Comicbase

Creatives

Drive engagement & Lift Brands

Traditional Media

More Efficient 
Photo by andylangager

Reaching the Audience

Essential Tool

Know Thyself

More Effective Than We Know
Photo by Ark in Time

Omni-channel

Not Multi-channel
Photo by QSC AG

Six steps to follow

  • Where are we now-Situation analysis
  • Where do we want to be-Objective
  • How do we get there-Strategy
  • How exactly do we get there-Tactics
  • What are the deliverable s -Actions
  • How do we monitor-Control

Enjoy

Advertising