As of April 2015, LVMH has invested over $40million in the 2011 created online "mall" called Lyst. This shows the big support of the online shopping site that may compete with trend searching sights such as Farfetch, which has been valued at over $1billion. This sight is London based, but has over 11,000 international designers and consumers from 154 countries. Shoppers can find the latest trends and even be alerted when new styles arise and their favorite designer comes out with a new collection.