Crowdfunding By @martinkallstrom @memototeam #sswc by

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Crowdfunding By @martinkallstrom @memototeam #sswc

Published on Nov 21, 2015

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PRESENTATION OUTLINE

Crowdfunding

MARTIN KÄLLSTRÖM /// @MARTINKALLSTROM /// MEMOTO

FIRST WE GOT SEEDFUNDING

TO CREATE A PROTOTYPE

Photo by Heisenberg Media

THEN WE DID CROWDFUNDING

FOR MARKET VALIDATION AND TRACTION

Photo by Rocío Lara

SEBASTIAN SHARES

WHAT HE LEARNT FROM A LESS SUCCESSFUL CAMPAIGN

ASK YOURSELF

HOW CAN CROWDFUNDING CONTRIBUTE TO YOUR JOURNEY

Photo by r.f.m II

MARTIN VISITED SSWC 2 YEARS AGO

TO MEET PEOPLE AND REFINE HIS IDEA (DO NOT SIT AT HOME!)

LAST YEAR MEMOTO BROUGHT 7 PEOPLE TO SSWC

TO ASK ENTHUSIASTS TO SIGN UP FOR THEIR NEWSLETTER

Photo by pellesten

MEMOTO HAD 500 EMAILS AND 2500 FANS ON FB

Photo by miuenski

...AND ASKED THEM TO PREORDER THE MINUTE

THEY LAUNCHED ON KICKSTARTER

Photo by Stuck in Customs

10.

PR CAMPAIGN

MEMOTO RECEIVED 7 BIG ARTICLES DURING THEIR FIRST KICKSTARTER DAY

11.

BY ASKING THEM TO

PUBLISH ON THE LAUNCH DAY

Photo by Miss Ally Golightly

12.

THEIR FIRST BACKER

CAME 1 MINUTE AFTER LAUNCH (THE VIDEO WAS 3 MIN)

Photo by Eva Rinaldi Celebrity and Live Music Photographer

13.

THEIR GOAL OF $50000

WAS ACHIEVED WITHIN 5 HOURS

Photo by ecstaticist

14.

MEMOTO GOT 3000 BACKERS

AND HALF A MILLION DOLLARS

Photo by timothygareth

15.

WITHIN DAYS MEMOTO

HAD TO HIRE 2 PEOPLE DEDICATED TO SERVE THE KICKSTARTER COMMUNITY

Photo by kennymatic

16.

KICKSTARTER ADVICE

THINK ABOUT CREATING VALUE RATHER THAN SUCCESS

17.

ÅHÖRARANTECKNINGAR

ELIA MÖRLING @TRIBALINGSWE

Slide Notes