CREATING A SALON

SALON NAME

• Serendipity salon
• I chose this name because the design of the salon is meant to draw people in —to make them feel like they found something beautiful without looking for it.

LOCATION

• I have always loved the appeal of midtown streets. There is the perfect combination of urban landscapes and greenery that makes it feel just right.

LOCATION

• Advantages: those who prefer strolling there most likely prefer being in a more relaxed environment and the salon will be especially designed for them.

LOCATION

• Disadvantages : midtown is full of salons with a solid clientele so the competion will be very tough.

CLIENTELE

• Attracting free-spirited individuals who are aware of the environment and would like to reconnect with nature.

CLIENTELE

• Those who are looking to relieve stress and have a quick escape from the city but have only have a few hours to spare

CLIENTELE

• Their lifestyle can be extremely opposite. We can be attracting individuals who focuses on their physical, mental, spiritual health since it would definitely feel like a place where they can be comfortable...
• Someone who does yoga, shop at whole foods, eAt organic food, and its important for them to have complete sense of well being

CLIENTELE

• it could be someone who have a stressfull office job and needs a break from usual environments to prevent burning out.
• Spends most of her time at work or in the car stuck in traffic. She has no time for herself but still tries to eat healthy whenver possible, and its importAnt for her to give herself a temporary escape from her stressful life.

Front desk and retail

Salon floor

Salon lounge

Shampoo station

Spa and facial room

Salon front floorplan

Salon back floorplan

WHY IS YOUR BRAND A GOOD FIT FOR THEM

• provide instant escape from the city
• Provide relaxation and relief

HOURS OF OPERATION

• Salon will be open from 9:00-7:00pm
• Most people finish work at 5 and it give them extra time to get a service done
• Benefits- other competitors closes earlier so those who really need service can come to us
• Disadvantage- higher operarational cost of salon without guarantee of commission

STAFF

• At least 3 employees will be available everyday
• They will carry the same nurturing persona with an active awareness of environmental concerns

CUT SERVICES/PRICE LIST

• Women’s shampoo, cut & style $25
• Men’s cut $20
• Senior and children’s cut $15

COLOUR SERVICES

• Root touchup $35
• All over colour $50
• Partial highlights $60
• Roots and partial highlights $75
• Roots and full highlights $105
• Full highlights $90

STYLES AND BRIDAL

• Shampoo style $15
• Formal updo $40
• Makeup $30