CRAFTING AN ELEVATOR PITCH
Published on Apr 24, 2018
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
WHERE ARE WE GOING?
This is not remedial but an opportunity for each of us to sharpen our communication skills related to our areas of work.
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AGENDA
- Review pitch elements
- Brainstorm your pitch content
- Shrink it (3 sentences)
- Practice it
- Takeaways
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ELEMENTS OF THE PITCH
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CUSTOMER
An effective pitch is specific to the customer, audience, listener.
Be thinking about the customer/audience you want to appeal in writing your pitch today.
Knowing your audience matters!
Be thinking about the customer/audience you want to appeal in writing your pitch today.
Knowing your audience matters!
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SERVICES
As you think about your customer, identify the relevant asset of the program or service. The literal services provided.
Pitching CAREER CONNECT to a potential participant.
short term training program navigator
funds: transportation, childcare
job search support
connections to employers who support your career growth
Pitching CAREER CONNECT to a potential participant.
short term training program navigator
funds: transportation, childcare
job search support
connections to employers who support your career growth
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VALUE PROPOSITION
Why your customer should use the service.
What they will get from this?
What is the benefit?
support to move you to a living-wage career with a good employer
support for yourself and your family along the way
What they will get from this?
What is the benefit?
support to move you to a living-wage career with a good employer
support for yourself and your family along the way
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CALL TO ACTION
Give them a physical takeaway (business card, flyer)
Call a navigator today to enroll
Call a navigator today to enroll
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WHAT TO AVOID
- speaking too fast
- jargon
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