PRESENTATION OUTLINE
If you buy covergirl makeup, you can touch-up your looks throughout the day.
This ad is is using pathos.
This ad is using pathos because when someone looks at the boxer's skin, they desire to have the good looking skin. The ad has an 'If then' statement. The ad makes the customers want the product.
This ad is also using ethos. This ad is using ethos because the ad is showing a professional boxer, in uniform. This also making the people want the product.
This ad is using logos. This ad is using logos because of the Team USA Athlete, Boxing logo. The ad is from a credible and trustworthy source.
