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PRESENTATION OUTLINE

1.

Theater Lab

Jessa, Jared W., Cassidy, Miranda, Jared S., Veronica, Stacy
Photo by -Veyron-
2.

THEME

Create, Perform, Inspire
Photo by peddhapati
3.

MESSAGES

  • Leadership
  • Creativity
  • Teamwork
Photo by Jaako
4.

GOAL 1

INCREASE AUDIENCE SIZE
Photo by Massimo Margagnoni
5.

OBJECTIVE 1

INCREASE AUDIENCE TO AVERAGE 200/ SHOW
Photo by Stuck in Customs
6.

1.OFFER INCENTIVE FOR 10 PEOPLE FROM STUDENTS

  • Free weekend Lab [cost of Lab]
  • Pizza Party[$5 / pizza]
  • Free ticket to BCT show[$12]
Photo by Stuck in Customs
7.

2.EXTRA CREDIT FOR ATTENDING PERFORMANCES

  • Tracy Sunderland
  • Leslie Durham
  • Sterling Blackwell
  • [No cost]
Photo by Stuck in Customs
8.

3.TV/RADIO AD SPACE 2 WEEKS PRIOR

  • Media Kit
  • Schedule an meeting
  • Contact KTBV and KissFM
Photo by Stuck in Customs
9.

OBJECTIVE 2

INTRODUCE 3 NEW PUBLICS TO AUDIENCE
Photo by bmward_2000
10.

1.MERIDIAN/NAMPA FOR MORE DIVERSITY

  • Contact schools
  • Announce in school assemblies
  • Contest at school with reward (flash lab)[$50]
Photo by bmward_2000
11.

2.SMALL SHOW FOR EVENTS

  • Art in the Park
  • Soul Food Extravaganza
  • Alive After Five
  • Western Idaho Fair
  • [cost of booth-]
Photo by bmward_2000
12.

3.RADIO STATION CONTEST

  • Wild 101.1
  • Kiss FM 103.3
  • Nash FM 97.9
  • [pair of tickets-$24]
Photo by bmward_2000
13.

OBJECTIVE 3

HAVE 50 TICKETS PRESOLD 2 WEEKS PRIOR
Photo by Stuck in Customs
14.

1.PURCHASE ONLINE OPTION

  • Priority seating
  • BOGO
  • Flash sale (20% off 3/1-3/4)
Photo by Stuck in Customs
15.

2.PRESALE AT BCT SHOW

  • Preshow/introduction
  • Intermission entertainment
  • Theater lab on program
Photo by Stuck in Customs
16.

3.LINK FOR ONLINE PURCHASING

  • Share link to Facebook
  • Instagram picture
  • Email with newsletter
Photo by Stuck in Customs
17.

GOAL 2

INCREASE AWARENESS OF THEATER LAB
Photo by Werner Kunz
18.

OBJECTIVE 4

INCREASE FB LIKES (50), FOLLOWERS INSTAGRAM/TWITTER (75)
Photo by c&rdunn
19.

1.IMPLEMENT HASHTAGS

  • #theaterlab
  • #bct
  • #createperforminspire
Photo by c&rdunn
20.

2.REACH OUT TO THEATER GROUPS

  • 5 FB posts to promote Theater Lab
  • Comment on other posts
  • Use youtube link of past performances
Photo by c&rdunn
21.

3.ENGAGE IN ORIGINAL CONTENT

  • Twitter conversation
  • Independent Theater Lab handles
  • 3 posts / week on each outlet
Photo by c&rdunn
22.

OBJECTIVE 5

REACH OUT TO 7 PRIVATE, 5 PUBLIC MIDDLE SCHOOLS
Photo by boeke
23.

1.DISTRIBUTE INFORMATION

  • Flyers to homeroom
  • Posters in hallways
  • Pamphlets in front office
Photo by boeke
24.

2.ANNOUNCE TO SCHOOL

  • Contact administration
  • Be included in newsletter from school
  • Daily bulletin
Photo by boeke
25.

3.GENERATE INTEREST

  • Speak to theater classes
  • Talk in an assembly
  • Video reel of Theater Lab
Photo by boeke
26.

OBJECTIVE 6

REACH OUT TO 3 NEW MEDIA OUTLETS
Photo by State Library Victoria Collections
27.

1.CONTACT NEWSPAPER

  • Invite BW, IS to sit in a class
  • Send formal invitation to opening night
  • Media kit
Photo by State Library Victoria Collections
28.

2.CONTACT NEWS STATIONS

  • Video News release (channel 6 KIVI TV)
  • VNR to channel 7 KTVB
  • Share on social media outlets
Photo by State Library Victoria Collections
29.

3.CONTACT RADIO STATIONS

  • 103.5 KISS FM
  • Press release for KBOI
  • Contact/build relationship with The Pulse
Photo by State Library Victoria Collections

Miranda Brown