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Copy of Telling your business story.

Marketing is a contest for attention. The winner is the one who tells the best story.

How can your startup create a story that wins investors, early adopters and influencers?

Today, marketing isn't the story you tell -- it's the story your customers tell others about you. That message needs to be crisp, clear, and brief. Learn more with Giselle Bisson, Communications Director at Purism, mentor for Startup Institute. Giselle has helped more than 30 startups tell their story, attract investors and win customers.

Delivered to Founder Institute 2016 Spring Cohort by Giselle Bisson, Communication Director, Purism Computer.

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PRESENTATION OUTLINE

1.

Every person you meet

Is the key to your future.
Photo by TempusVolat
2.

Business is all about relationships.

Build your tribe.
Photo by Jose Chavarry
3.

And every relationship begins with a story.

Photo by Dave_B_
4.

But we're a little distracted.

Global epidemic of chronic ADD
Photo by Stuck in Customs
5.

How do you stand out?

In the crowd.
Photo by rgmcfadden
6.

"In the future, everyone will be famous for fifteen minutes."

- Andy Warhol
Photo by qthomasbower
7.

But you're lucky to get

15 seconds.
Photo by Gwenaël Piaser
8.

The attention span of a...

Fortune cookie.
Photo by openfly
9.

VCs are looking for every excuse to...

Say "No."
Photo by N@ncyN@nce
10.

VCs are customers too!

Photo by jurvetson
11.

So talk to investors like... customers!

I know it's obvious, duh!
Photo by jurvetson
12.

How you want investors to see your story.

.
Photo by bfishadow
13.

How a VC really sees your story.

Photo by Daniela Hartmann (alles-schlumpf)
14.

Where you think you'll pitch your company.

Photo by Patrick Gage
15.

Where you really pitch VCs

It could happen ANYWHERE.
Photo by life is a long weekend
16.

Do you know that one company was sold to Google at Burning Man?

The founder met Sergei and Larry while they were bodypainted blue and green. True story!
Photo by jasonlevis
17.

What VCs want to learn:

What makes you utterly rare and UNIQUE?
Photo by ~Brenda-Starr~
18.

The "Escalator Pitch."

(You want to escalate, right?)
Photo by louisbavent
19.

Can you tell your story on an elevator?

(Let's hope it's the 33rd floor.)
Photo by SpeakerBoehner
20.

On an airplane?

Let's hope it's a flight to Europe.
Photo by neajjean
21.

In an interview?

30 second soundbyte.
Photo by jontintinjordan
22.

In a tweet?

140 characters x 20 Tweets/Day x 365 days = Your story.
Photo by shareski
23.

Only you have this story.

Nobody else.
Photo by Local Studies NSW
24.

What's the one thing you want them to remember?

Only one thing.
Photo by horizontal.integration
25.

What makes you "the first?"

My ____ is the first ___ that _____s.
Photo by HckySo
26.

What is the problem?

If there's no PROBLEM, there's no product.
Photo by antwerpenR
27.

What is your secret sauce?

What you and only you do.
Photo by Dave_B_
28.

What is the solution?

"Why to buy."
Photo by edkohler
29.

Who else is trying to solve the problem?

Competition = market.
Photo by I Run Flint
30.

Get to the core issue.

Where is the heart of your story?
Photo by martinak15
31.

Simplify.

Does your story fit here?
Photo by Hunky Punk
32.

Can you tell it here?

On a billboard while people are driving by?
Photo by ell brown
33.

What's the headline?

(Practice writing the headline you'd like to see.)
Photo by minifig
34.

Get feedback.

And edit again.
Photo by LMRitchie
35.

Marketing in 2016 =

When other people share your story.
Photo by Jono Davis
36.

Find the biggest audience where you can tell your story.

Probably not here.
Photo by Stuart Herbert
37.

Get other influencers to tell your story.

Photo by Shrieking Tree
38.

Listen.

Marketing is a 2 way conversation.
Photo by Tobias Sieben
39.

Be visual.

A picture tells 1000 words.
Photo by derekbruff
40.

Be consistent.

Same font, same look = iconic.
Photo by Eneas
41.

Be courageous.

Marketing is not for sissies.
Photo by niallkennedy
42.

The winner

Is the brand who tells the BEST STORY.
Photo by Kaptain Kobold
43.

Giselle Bisson

@visibilityshift | visibilityshift.com

giselle bisson

Haiku Deck Pro User
https://puri.sm