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PRESENTATION OUTLINE
PRICING
Photo by Philip Taylor PT
USING COMPARABLE PROPERTIES
Using properties that SOLD within the past 6 months, within a half mile, and that have similar features is the BEST way to estimate what a buyer will pay for a property, what an appraiser will appraise that property at, and if an underwriter will find that value acceptable.
Photo by Philip Taylor PT
WHAT DOES NOT AFFECT VALUE
- What you paid for the house
- What the tax assessment is
- Your remodeling costs
- What you need in order to buy your next house
- What your refinance appraisal said
Photo by 401(K) 2013
YOU SHOULD RECEIVE AN OFFER EVERY 10 SHOWINGS
According to the National Association of Realtors, if priced correctly, you should receive an offer every 10 showings.
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WHEN INVENTORY IS DOWN PRICES GO UP
This Can Lead To Bidding Wars, Which Can Create Appraisal Issues
WHEN INVENTORY IS UP
Prices Are More Stable
SUPPLY & DEMAND
It's A Balancing Act That We Must Constantly Watch
Because properties are constantly being sold and listed for sale on the market, the market is always fluctuating. It is important to watch the market every day and adjust your price if necessary.
PRICING IS LIKE FISHIING
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ADVERTISING
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BUYERS LOVE PHOTOS
AND I TAKE A LOT: HD Photos and Video
In today's internet driven market place pictures are a buyer's first viewing of your property. Photos can attract a buyer to look deeper and they can also create emotions and familiarity with buyers that might be on the fence but keep coming back to look.
I take multiple photos at multiple angles in each room and I choose the pictures that I feel best represent your home
I take multiple photos at multiple angles in each room and I choose the pictures that I feel best represent your home
Photo by marcp_dmoz
PICTURES SAY 1000 WORDS
Now They Really Can
In conjunction with photos and video, I use Speaking Photo. It is an app that allows me to record voice over an image. It is a GREAT way to highlight upgrades & features or provide key information about a space that a buyer needs to know.
Check out a demo here:
https://youtu.be/aX85f1kev2Q
Check out a demo here:
https://youtu.be/aX85f1kev2Q
Photo by CarbonNYC [in SF!]
90% OF HOME BUYERS BEGIN THEIR SEARCH ONLINE
The internet is the #1 place that your property needs to be positioned in today's marketplace.
ZILLOW & TRULIA: #1 WEBSITES BUYERS USE TO SEARCH
Your Property Will Be Pushed To The Top Of Searches
Zillow.com and Trulia.com are the #1 websites consumers use to shop online for property and it is where most buyers begin their search.
70% of buyers find their property on these websites.
I am a Premier Agent on both.
What that means for you is that your listing will be pushed to the top of searches as a "Featured Listing"
70% of buyers find their property on these websites.
I am a Premier Agent on both.
What that means for you is that your listing will be pushed to the top of searches as a "Featured Listing"
Photo by Stuck in Customs
VIRTUAL TOURS
YouTube Is The #2 Website Buyers Use to Search
Because YouTube is the #2 website that today's buyers use to search for property, I maintain a YouTube channel to showcase all of my listings.
A virtual tour will be created with your photos and will be submitted to YouTube. This link will be shared by me and you can do the same.
A virtual tour will be created with your photos and will be submitted to YouTube. This link will be shared by me and you can do the same.
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SOCIAL MEDIA
More Buyers Spend More Time On Social Media
Social Media has become more important in online/internet marketing as more buyers are spending more of their time on social media websites. The two most popular being facebook and instagram (I have accounts with both). I also market on pinterest, linkedin, google+, and twitter.
Did you know a facebook ad can get your listing seen by 8000-15,000 people in the span of 24-48 hours?
Marketing on social medial platforms is critical.
Did you know a facebook ad can get your listing seen by 8000-15,000 people in the span of 24-48 hours?
Marketing on social medial platforms is critical.
Photo by fredcavazza
YOUR PROPERTY WILL BE SYNDICATED TO OVER 200 OTHER SEARCH SITES
INCLUDING OTHER BROKER'S SITES
Your home will be all over the Internet. You never know where a buyer might end up looking during their home search, and I want all bases covered.
Your property will be posted on zillow, trulia, realtor.com, every search engine, most Broker websites, multiple blogs & social media sites.
You will see that in a short time, when you type your address into Google, you will have multiple sites advertising your home.
Your property will be posted on zillow, trulia, realtor.com, every search engine, most Broker websites, multiple blogs & social media sites.
You will see that in a short time, when you type your address into Google, you will have multiple sites advertising your home.
CRAIGSLIST
I will create a flyer specific for craigslist that showcases your property's features and includes photos.
I will maintain an updated posting on craigslist as often as craigslist will allow.
I will maintain an updated posting on craigslist as often as craigslist will allow.
Photo by AlishaV
NEIGHBORHOOD SPECIFIC WEBSITE
I maintain a focused website for buyers wanting a personal experience
In addition to marketing on national real estate brokerage sites and other real estate related search websites, I maintain a website focused on Jacksonville's neighborhoods for buyers who are searching for more local information and who would like a more personal approach to searching.
www.IntownJacksonville.com has a search sign up for buyers so their contact information can be obtained. I reach out out to ~1700 of these folks monthly through a community real estate related newsletter.
www.IntownJacksonville.com has a search sign up for buyers so their contact information can be obtained. I reach out out to ~1700 of these folks monthly through a community real estate related newsletter.
BUYER USE OF MOBILE FRIENDLY WEBSITES IS ON THE RISE
IntownJacksonville.com is a Mobile Friendly Website
Use of mobile phones in real estate searches is on the rise. More buyers use their smart phone and tablets to search for property.
Therefore, websites need to be optimized for mobile technology.
My website, www.IntownJacksonville.com is optimized for mobile technology
Therefore, websites need to be optimized for mobile technology.
My website, www.IntownJacksonville.com is optimized for mobile technology
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OTHER AGENTS
I appreciate working with other agents and I will market your property to other sales associates.
The first marketing method I use will be to position your property in the Multiple Listing Service so that over 10,000 agents who are members of the North East FL Association of Realtors can preview it for their customers.
In addition, I will create an e-flyer and distribute it to all sales associates who have sold property within the past 6 months in your community.
The first marketing method I use will be to position your property in the Multiple Listing Service so that over 10,000 agents who are members of the North East FL Association of Realtors can preview it for their customers.
In addition, I will create an e-flyer and distribute it to all sales associates who have sold property within the past 6 months in your community.
Photo by Realtor Action Center
REFERRALS & REPEAT BUSINESS
Experience Matters for Your Sale
Did you know that referrals from past customers generate 88% of a sales associates leads and 83% of a sales associates leads come from repeat business?
What Does this Mean for Generating Leads for Your Sale?
- An experienced sales associate with several years in the business has a larger pool of past customers who may know someone who maybe interested in your property for sale
- This re-emphasizes the importance of social media
- Past customers can include: home buyers, investors, developers, contractors, vacation buyers, etc. Using a Buyer Profile/s can narrow this pool to really target potential referral leads
What Does this Mean for Generating Leads for Your Sale?
- An experienced sales associate with several years in the business has a larger pool of past customers who may know someone who maybe interested in your property for sale
- This re-emphasizes the importance of social media
- Past customers can include: home buyers, investors, developers, contractors, vacation buyers, etc. Using a Buyer Profile/s can narrow this pool to really target potential referral leads
Photo by jairoagua
BUYER PROFILE
One of the first things I will do after you sign a Listing Agreement is create a Buyer Profile(s). Buyer Profiles are a great way to identify who will purchase your property.
Characteristics such as gender, age, profession, financial situation, how they spend their free time, etc. are used to create possible Buyer Profiles.
These are used in marketing efforts to address specific people, pinpoint accurate placement, showcase the right price range, etc.
Characteristics such as gender, age, profession, financial situation, how they spend their free time, etc. are used to create possible Buyer Profiles.
These are used in marketing efforts to address specific people, pinpoint accurate placement, showcase the right price range, etc.
Photo by RLHyde
MARKETING CALENDAR
After creating a Buyer Profile(s) one of the first things I do is create a Marketing Calendar that lays out a plan for marketing using the various methods discussed earlier that will appeal to your property's Buyer Profile(s).
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VISUALIZATION BOARDS & STAGING
Help Buyers Visualize the Potential & Picture Themselves Living There
For homes needing some repairs or total renovation, positioning Visualization Boards in key spaces, such as kitchens and bathrooms can help buyers visualize how great a space can look. This is a service that I can do for you as part of your listing contract.
If your home is move-in ready then staging your home for sale is a good idea. I can walk the house with you and give you a list of staging tips customized to your property. If you want to hire a professional home stager, I can recommend someone.
If your home is move-in ready then staging your home for sale is a good idea. I can walk the house with you and give you a list of staging tips customized to your property. If you want to hire a professional home stager, I can recommend someone.
Photo by coco+kelley
SCHEDULING PRIVATE VIEWINGS
Keep Up with Showing Requests
I use software that notifies you via text and/or email (your preference) when sales associates request a private showing of your property. You can reply and confirm the request yourself.
Or if you prefer, I can set up the requests to come only to me and I can call, text, or email you directly to set up any private viewings.
The software also allows me to request advance notice of private viewings so you have time to prepare before each showing.
Or if you prefer, I can set up the requests to come only to me and I can call, text, or email you directly to set up any private viewings.
The software also allows me to request advance notice of private viewings so you have time to prepare before each showing.
Photo by MidCentArc
SHOWING FEEDBACK
I Ask For It
Not all agents believe in providing feedback after your property has been shown, but I ask for it. And I ask for it the way I want to be asked, via e-mail.
This allows sales associates to respond on their time frame and also lets them double check their paperwork or the MLS so they remember your home and can hopefully provide me with useful comments. I make 3 attempts. If they respond, we send it on to you. If they don't respond after 3 tries then I don't expect to hear back from them.
This allows sales associates to respond on their time frame and also lets them double check their paperwork or the MLS so they remember your home and can hopefully provide me with useful comments. I make 3 attempts. If they respond, we send it on to you. If they don't respond after 3 tries then I don't expect to hear back from them.
Photo by RLHyde
LEAD FOLLOW UP
In today's fast paced, internet-based world, following up with potential buyers as soon as possible is imperative.
I make an effort to follow up with all leads as soon as possible, whether via phone, email, social media comments/PM, video, or texting.
I use lead follow up software to keep track of the leads that come in, where they come from, and move the buyer through the sale process.
I am open to technology and can use any method that a potential buyer may use to communicate.
I make an effort to follow up with all leads as soon as possible, whether via phone, email, social media comments/PM, video, or texting.
I use lead follow up software to keep track of the leads that come in, where they come from, and move the buyer through the sale process.
I am open to technology and can use any method that a potential buyer may use to communicate.
Photo by alachia
CONTRACT TOOLS
Get it Closed
I use an app with all the buyers that I work with that guides them through the home buying process. From the getting them qualified to searching to going under contract to walking them through the contract steps to closing. Buyers are sent checklists, deadlines in advance, and reminders automatically and contract specific. This ensures the buyers I work with are qualified and don't miss any important steps.
What does this mean for you? Buyers that I work with have a high probability of closing the deal so you can get your home sold.
What does this mean for you? Buyers that I work with have a high probability of closing the deal so you can get your home sold.
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SERVICE REPORTS
Keeping you updated on marketing efforts, showing feedback, and real estate market changes is important. I send Service Reports every 7-14 days to all the property sellers that I work with that includes:
-Information specific to your market (what has sold, what has been listed, etc.)
- What marketing efforts have been completed including any internet analytics that are available so you can also track how many buyers are seeing your property
- Showing feedback from agents who have shown the property and responded to my request for feedback
-Information specific to your market (what has sold, what has been listed, etc.)
- What marketing efforts have been completed including any internet analytics that are available so you can also track how many buyers are seeing your property
- Showing feedback from agents who have shown the property and responded to my request for feedback
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WITH MY EXPERIENCE I KNOW WHAT WORKS
WE BOTH HAVE THE SAME GOAL - TO GET YOUR HOME SOLD
I have been in the real estate business in Jacksonville for over 10 years. I have a vast Internet presence and I know what works and what doesn't. I am open and honest, friendly, ethical and professional with other agents, always keeping your best interests first.
With my experience I also offer the ability to try new things and think outside-the-box so we can get your home sold in your time frame, at the highest price the market will bear and with as little inconvenience to you.
Give me a call at 904.710.5702
With my experience I also offer the ability to try new things and think outside-the-box so we can get your home sold in your time frame, at the highest price the market will bear and with as little inconvenience to you.
Give me a call at 904.710.5702
Photo by Diana Parkhouse
Amanda Searle, Broker Associate
Magnolia Properties | avsearle@gmail.com | 904.710.5702 | IntownJacksonville.com
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