Growing Your Business: How Marketing and PR Drive Sales

Overview

• Sales Transformation
• How Web content influences "buying process"
• Tips for creating buyer websites
• *Three steps for driving sales
• Closing the sale

Sales Transformation

• Goal: To influence one buyer at a time
• ex : 30% off coupon code for your purchase of $15 or more
• Are you inclined to proceed to check out?

Web Content & The Buying Process

Key Notes on Web Content

• People don't go to the web for advertising; they are on a quest for content
• Visitors are looking to answer 3 main questions : Does this organization care about me? Does it focus on the problems I face? Does it share my perspective or push its own on me?
• Learn much as possible about your buyer's process, focus on issues such as how they locate your site, or how long they consider their purchase

Tips for creating buyer centric website

First thing's first

• Develop a site personality
• Photos and Images
• Make feedback loops
• Provide ways for customers to interact
• Site is current
• Create content "pass along" Value

Stepping into Sales

• Step 1: Info content
• Step 2: Friendly Nudge
• Step 3: Closing the deal
• Step 4: Close the Sale

Measure & Improve

• what ppl are doing on your site
• what works? more clicks?
• how many ppl responded to each offer? (you can figure revenue at this point)

Review

• Sales Transformation
• Web content & buying process
• Tips
• Steps into sales

Questions?

• What is a way to build customer community?
• What are the questions you hope to answer when you are navigating on a site?
• What's the estimated time you spend on a online purchase?