PRESENTATION OUTLINE
GoDaddy wants to help Chinese SMBs kick ass.
But what works here, may not work there.
We need a plan.
But Chinese small business owners are not like those in the U.S.
So, our customer care shouldn't be like the U.S. either.
Local support means our Chinese customers will feel respected and understood.
But how DO we extend customer care communications into China?
Phase 1: Due Diligence
- Cultural
- Language & Messaging
- Content Syndication
Phase 2: Identify Talent
- Communication pipeline
- A modifier; not a translator
- Local comms figurehead
Phase 3: Syndicate
- Implement content platform
- Define local review to publish process
- Monitor and respond to feedback
Together we are united by a singular vision that will change the world.
