PRIMETIME!

HOW TO CONNECT WITH ANY AUDIENCE!

ASK AND LISTEN BEFORE YOU SHOW AND TELL!

TELL A STORY!

THE WRITING IS ON THE WALL

BODY LANGUAGE

THE POSE KNOWS!

PUT A PEN INIT!

THE POWER OF PRESENCE

• Confidence
• Passion
• Enthusiasm
• Authenticity
• Captivating and comfortable stance

TO SUCCEED YOU MUST INTRIGUE!

ONCE YOU GET THE CALL TO BE INTERVIEWED!

MAKING EVERY PRIME TIME MINUTE COUNT

BEHIND THE SCENES!

MAKING YOUR PRIMETIME MOMENT COUNT

• Ask the interviewer or producer about deadlines.
• Will they need logos, photos, headshots, etc.
• Provide background information
• Suggest relevant questions

MORE PRIMETIME TIPS

• Follow news outlets, reporters & journalists online
• Crate media lists for reporters, journalists, etc.
• Use editorial calendars to find & develop opportunities

TIPS

• Keep it short
• Be specific and vivid
• Express a solid opinion
• Compare something to something else, i.e. Burger King to Net Neutrality
• Use metaphors; i.e. we corral chaos or her words were in her face everyday!

MORE TIPS

• Use social media to build your brand and expertise.
• Speak at events & participate in roundtables
• Write articles
• Find and participate in related groups on LinkedIn, Facebook, Google+