E.L.F Cosmetics NIGERIA

Nigerian Culture 

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• Makeup and cosmetics are at the core of Nigerian weddings.
• There is a big market for Makeup.

Events

• A lot of events occur in the culture
• This warrants a lot of festive clothing and makeup

Target market

• College Students
• Middle Class Women
• Working-Class Women.

GDP (IN BILLION DOLLARS)

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• Nigeria is Curently Africa's economic giant.
• Profit can be generated through effective marketing.

Charity

• 10% percent of profit at the end of the fiscal year will be geared towards sponsoring a child's education from K-12.