EFFECT OF MOBILITY

CREATIVE DESTRUCTION

• Radical Innovation.
• Markets destroyed in the short run.
• Economic Value created higher than that destroyed.
• An evolutionary process.

CONSUMER ELECTRONICS

• Innovation as a key aspect.
• Trend of Mobility and Portability.
• Creative Destruction or Mere Disruption

Creative Destruction

Disruptive Innovation

Disruptive Innovation

• Different from Sustaining Innovation.
• Two Types :
• Low End Disruption.
• New Market Disruption.

The iPhone

The iPhone

• All Touch Display.
• Web Browsing.
• Third Party Mobile Applications.
• Seamless User Experience.

The iPhone

• Shift from “feature phones to “smart phones” and further to the “mobile Internet".
• Catalyzed the integration of the cell phone into the Internet. With this transformation, the most used internet access device was destined to become the mobile phone.

Silicon Valley 2.0

• Creative Application of Technology to consumers.
• Shift from devices to service provided by them.
• "Mobile computing is not just the desktop on a handheld machine, rather, it is a mix of various factors such as Cloud, Social, Information and Mobile. "

Convergence

• Reducing gap between IT and Telecom industry
• Mobile Phone changing from a phone to a computer

Research Gap

• Distinction between Enterprise and General Public
• Substitution between mobile phones and PCs.
• Age-based relationships unexplored.
• New market and less research.
• Planned Obsolescence not explored.

Thank You