COMMUNICATION STRATEGIES

SOME THIGS YOU SHOULD KNOW

• Every slide will have
• 1. A communication strategy
• 2. What it is in my own words
• 3. The representative picture set as the background

SUMMARIZING MAIN POINTS

• Essential Facts
• Major Points
• Paragraph=Topic or clinch

USING STORIES

• Everyone loves a good story, so tell one!
• Some long and detailed
• Some are short and sweet
• Anecdotes are tid bits

BACKGROUND INFORMATION

• Get familiar with the subject or topic
• Acquire knowledge
• What's the history?
• The scoop?
• The 411? The info
• Prior knowledge

USING QUOTATIONS

• Quote the words of others word for word; and use quotation marks " "
• He, she said "Blah Blah Blah."
• Quote experts, friends, family, characters songs, etc..

REFERENCE TO AN OCCASION, EVENT, OR TIME

• Occasion: Special ones, like holidays and birthdays
• Events: Sporting, concerts, parties, festivals, plays
• Time: "Remember the time...". Personal or historical

ASKING QUESTIONS

• Get audience thinking
• Engage people
• If appropriate, let audience answer
• Rhetorical= Need not answer it, because the answer is implied and/or obvious

MOTTOS AND MANTRAS

• Mottos and mantras are words to live by
• Adages= Wise sayings, proverbs
• Mottos and mantras are good to have, because they keep us focised

VISUAL AIDS

• Eye catchers focus audience
• VAs enliven, enhance, emphasize
• Make VAs big and bold
• Don't pass VAs around

USING SUSPENSE

• Give hints or clues but not all the info...
• Answer throughout
• Tease audience
• Be sure to give all info by the end
• Cliffhanger/trailer

FACTS AND STATS

• Facts: Validate what you say or write
• Cite sources for even more credit(validation)
• Stats: Statistics
• Give your audience the numbers

PERSONAL REFERENCE

• People are interested in other people
• Let them get to know you!
• Tell them about yourself!

ISSUING A CHALLENGE OR CALL TO ACTION

• If you want someone to do something, ask!
• Challenge people!
• Call them to action!
• Be clear and specific about your request

THANK YOU STATEMENTS

• People like to be thanked!
• People like to feel appreciated!
• Thank people!
• Thank you statements work well in speech conclusions. (But not essays!)

CODE SWITCHING

• Change the way you act, speak, or write depending where you are and who you are with
• Consider audience and purpose
• Formal vs Informal
• Professional vs Personal
• School vs Home

VOICE

• Person behind the work/writing
• Writer's personality and perspective
• Authentic, original, dynamic

THE END