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PRESENTATION OUTLINE

Coco Chanel

BIOGRAPHY

  • 1883 : Born-Samur,France
  • 1910 : Open First Shop
  • 1920 : Launch Chanel No.5
  • 1925 : Introduced Chanel Suit with collarless jacket and well fitted skirt.
  • 1969 : Life Story Became A Broadway Musical, "Coco"
  • 1971 : Death, 10.01.71, Apartment at The Hotel Ritz.

APPROACH TO LIFE AND DESIGN

  • Chanel's success as a timeless designer comes from her very practical approach to women's fashion. According to Chanel, "real elegance comes from being comfortable in ones clothes".
  • Gabrielle Chanel was born in poverty to her unmarried parents. Her father was not in her life and her mother died when Chanel was 12. As a result she lived in an orphanage where she was taught how to sew.
  • Gabrielle was energetic, spirited, and determined to leave her deprived childhood behind her.
  • Chanel used her sewing skills and fine eye to create hats that were simple and stylish.

THE LITTLE BLACK DRESS

  • One of Chanel's most enduring contributions to women's fashions was the "Little Black Dress".
  • The little black dress is still successful to this day and is an essential for any woman's wardrobe. This is because it is functional and figure-flattering.

SUITS

STRIPES (NAUTICAL INFLUENCE)

  • The introduction of the Brenton Stripe top from the traditional working-class to female fashion was a breakaway from the heavily corseted Belle Époque fashion of the time. The introduction of more casual wear to women's fashion was required at the time due to the popularity of seaside destinations such as Saint Tropez.
  • Chanel designed the piece to be paired with long flared trousers. As the style adapted during the 1930's, the upper class would pair the top with a cravat, blazer and shorts.

QUILTED BAG

  • In February 1955, Coco Chanel launched the 2.55 quilted handbag, a design that is still adored 60 years later and one of the most recognisable fashion icons today.
  • Chanel no longer wanted to hold her bags and losing them so she designed a double-chain shoulder strap.
  • The quilted design was influenced by several sources such as jockey's riding coats, stain-glass windows and cushions. With the use of a running stitch,the bag holds its shape and volume well.

THE LITTLE BLACK DRESS

CHANEL SUIT

STRIPES

QUILTED BAG