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Copy of 5 reasons you can do marketing

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1.

The Future for #localgov social mediA

          BY @HELREYNOLDS          
Photo by cosmonautirussi
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A foster carer community opened my eyes to the future

Photo by Robert Scoble
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We’re all publishers now

Photo by Metro Transportation Library and Archive
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We're not in competition with other service providers

Photo by gus_estrella
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We're in competition for attention (with everyone!)

Photo by Leonard John Matthews
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We're in competition for attention (with everyone!)

Photo by Leonard John Matthews
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1. Old:
Marketing belonged to marketers

Photo by DerrickT
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Now:
Everyone owns communication

Photo by Moyan_Brenn
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Work without awareness = no work

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2. Old:
There were tonnes of middlemen

Photo by Tony Fischer Photography
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2. New:
DIY comms

Photo by comedy_nose
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3. Old:
We were bowling in the dark

Photo by Sam Howzit
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3. New:
We have different routes to getting to our destination

Photo by Dave77459
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4. Old:
Sell sell sell

Photo by PinkMoose
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4. New:
Useful, helpful, insightful

Photo by Johnath
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4. New:
Don’t sell me a camera. Teach me how to take a great picture.

Photo by Adam Melancon
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5. Old:
Aim = driving traffic to your website

Photo by Stuck in Customs
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5. New:
We go where our community goes

Photo by db Photography | Demi-Brooke
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We'll only learn quickly enough if we collaborate

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The future:
1. Trust in communities & staff
2. No selling, add value
3. Measure what matters - be data storytellers

Photo by Lel4nd

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